Rieva Lesonsky

14 Recent Stories

Startup Basics

Call In the Pros

Step one in starting a business: Admit you don't know everything.
Evaluating Your Idea

Finding Your Niche

Sometimes, discovering what your market needs are is as easy as taking a look around you.
Business Ideas

Secrets to Mail Order Success

Mail order isn't the shoo-in start-up it was years ago, but it's possible to thrive-if you specialize.
Business Ideas

Starting A Magazine

Publish without perishing: Think niche markets.
Business Ideas

Making Money Cooking At Home

There's a lot more to it than turning on the stove.
Entrepreneur Magazine

Better Than Ever

A word from the editor in chief

What's The Big Idea?

Start-up ideas are all around...once you know where to look.
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