Robert W. Bly: Page 2

Author, Copywriter and Marketing Consultant

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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Latest: Page 2

Marketing

11 Essential Elements Your Primary Website Must Contain

Creating a website that draws traffic and helps with conversions should start with these eleven pages.

Business Process

How to Build an Opt-In E-List of Customers and Prospects

This may sound like a "duh" step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters.

Marketing

One-Step Vs. Multistep Content Marketing Campaigns

Find out the difference between these two foundational campaigns so you can determine which best fits your needs.

Marketing

Copyrighting 101 for Content Writers

You don't have to have an English degree to be a good marketing writer. But you do need to follow a few rules that will help you create interesting and effective content marketing materials.

Business Process

How Problem-Solving Case Studies Help You Market Your Business

Few marketing tools are more effective than an anecdotal case study. Discover how you can create your own and increase sales.

Marketing

10 Tips for Creating Landing Pages That Convert the Most Prospects

Once you've attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.