Roy H. Williams

Roy Williams is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.

30 Recent Stories

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10 Unusual Ways to Advertise

Create an ad that'll stick with your customers long after they see it.
Creating Memorable Business Signs
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Creating Memorable Business Signs

Make your business signs stand out with these proven attention-grabbing tips.
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The Future of Ad Writing

The latest advertising trend is here. Is your ad campaign up-to-date?

The Word on the Street

Make customers your good-will ambassadors. Get them to spread the word with these five buzz-building tips.
Choosing the Right Advertisement For Your Business
Advertising 101

Choosing the Right Advertisement For Your Business

Create an ad that does your business justice with this advice from our advertising expert.
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The Best Advertising Money Can Buy

If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations.

Marketing Judo

Is your biz dominated by a single, major brand? Use their image against them by creating a counter-brand. Here's how.
Building a Website

Does Your Local Business Need a Website?

If you want to attract customers, the answer's a no-brainer.
Marketing Basics

4 Keys to Direct Response Marketing

Increase the effectiveness of your advertising message by directly relating to your customers.

Truth in Advertising

Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.

How to Reach the Rich

Put your product into the hands of the wealthy with these five surefire ways to get your company noticed.
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5 Tips for Reaching the Rich

Put your product into the hands of the wealthy with these surefire ways to get your company noticed.

Customer-Seeking Ad Copy

Target your ideal customer with carefully crafted ad copy. These four ad-writing tips will help you take aim.
Advertising 101

The No. 1 Rule in Advertising

Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.
Advertising

Making Your Advertising Message Stand Out

In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?
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Target Your Market With Appropriate Ad Copy

Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
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The Benefits of Counter-Branding

When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.
Branding

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.

Hiring a Superstar Ad Writer

It's not who you'd expect! These tips will show you where to look and what to ask before you hire the perfect pitch person.
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How to Hire a Great Ad Writer

Tips for finding the perfect pitch person for your business
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Secrets to Writing Better Ads

5 easy ways to capture the attention of your prospects

Top Advertising Blunders

Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.
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Wow Customers With Your Ads

Try these tips for writing copy sure to draw a crowd.
Exploring New Markets

Targeting the Next Generation

Your business can't market to baby boomers forever. A new demographic is emerging, and paying attention to it could benefit your business.
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Radio Ads: How Long Should They Be?

Everything you need to consider when choosing between 15-, 30- and 60-second spots
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When Will My Ads Start Working?

It depends on a variety of factors. Here's how to create the most efficient campaign possible.
Advertising

Secrets to Better Branding

How customers respond to your brand can make or break your business.
Advertising

Be Your Brand

Let branding work for you by tapping into the truth behind your business.
Building a Successful Advertising Plan
Advertising How-To Guides

Building a Successful Advertising Plan

Before you can advertise effectively, you need to answer these important questions.
Advertising

Get Your Message Out--On a Shoestring

4 easy ways to create a successful advertising plan without spending a bundle

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