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Roy H. Williams

Roy Williams is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.

30 Recent Stories

10 Unusual Ways to Advertise

Create an ad that'll stick with your customers long after they see it.
March 13, 2006 in Ads by Type
Creating Memorable Business Signs

Creating Memorable Business Signs

Make your business signs stand out with these proven attention-grabbing tips.
January 1, 2006 in Ads by Type

The Future of Ad Writing

The latest advertising trend is here. Is your ad campaign up-to-date?
December 12, 2005 in Ads by Type

The Word on the Street

Make customers your good-will ambassadors. Get them to spread the word with these five buzz-building tips.
November 15, 2005
Choosing the Right Advertisement For Your Business

Choosing the Right Advertisement For Your Business

Create an ad that does your business justice with this advice from our advertising expert.
November 14, 2005 in Advertising 101

The Best Advertising Money Can Buy

If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations.
October 10, 2005 in Ads by Type

Marketing Judo

Is your biz dominated by a single, major brand? Use their image against them by creating a counter-brand. Here's how.
October 6, 2005

Does Your Local Business Need a Website?

If you want to attract customers, the answer's a no-brainer.
September 19, 2005 in Building a Website

4 Keys to Direct Response Marketing

Increase the effectiveness of your advertising message by directly relating to your customers.
August 15, 2005 in Marketing Basics

Truth in Advertising

Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.
August 12, 2005

How to Reach the Rich

Put your product into the hands of the wealthy with these five surefire ways to get your company noticed.
August 1, 2005

5 Tips for Reaching the Rich

Put your product into the hands of the wealthy with these surefire ways to get your company noticed.
July 11, 2005 in Ads by Type

Customer-Seeking Ad Copy

Target your ideal customer with carefully crafted ad copy. These four ad-writing tips will help you take aim.
June 23, 2005

The No. 1 Rule in Advertising

Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.
June 13, 2005 in Advertising 101

Making Your Advertising Message Stand Out

In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?
May 1, 2005 in Advertising

Target Your Market With Appropriate Ad Copy

Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
April 11, 2005 in Ads by Type

The Benefits of Counter-Branding

When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.
March 14, 2005 in Ads by Type

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.
February 7, 2005 in Branding

Hiring a Superstar Ad Writer

It's not who you'd expect! These tips will show you where to look and what to ask before you hire the perfect pitch person.
January 11, 2005

How to Hire a Great Ad Writer

Tips for finding the perfect pitch person for your business
January 10, 2005 in Ads by Type

Secrets to Writing Better Ads

5 easy ways to capture the attention of your prospects
December 20, 2004 in Ads by Type

Top Advertising Blunders

Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.
November 17, 2004

Wow Customers With Your Ads

Try these tips for writing copy sure to draw a crowd.
November 8, 2004 in Ads by Type

Targeting the Next Generation

Your business can't market to baby boomers forever. A new demographic is emerging, and paying attention to it could benefit your business.
October 11, 2004 in Exploring New Markets

Radio Ads: How Long Should They Be?

Everything you need to consider when choosing between 15-, 30- and 60-second spots
September 13, 2004 in Ads by Type

When Will My Ads Start Working?

It depends on a variety of factors. Here's how to create the most efficient campaign possible.
August 9, 2004 in Ads by Type

Secrets to Better Branding

How customers respond to your brand can make or break your business.
July 12, 2004 in Advertising

Be Your Brand

Let branding work for you by tapping into the truth behind your business.
June 14, 2004 in Advertising
Building a Successful Advertising Plan

Building a Successful Advertising Plan

Before you can advertise effectively, you need to answer these important questions.
May 10, 2004 in Advertising How-To Guides

Get Your Message Out--On a Shoestring

4 easy ways to create a successful advertising plan without spending a bundle
April 12, 2004 in Advertising