Roy H. Williams

Roy Williams is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.

19 Recent Stories

Advertising

How Advertising Fits Into Your Marketing Plan

As you plot the course of your business, don't forget to map out promotion as well.
Advertising

A New Way to Calculate Your Ad Budget

In today's business world, conventional budget calculations don't always work.
Advertising

Cheap and Effective Advertising Techniques

If what you've tried hasn't worked, try these tips for writing an ad that gets results.
Ads by Type

Take Advantage of Advertising Opportunities

You've found a way to reach a captive audience. Now what are you going to offer them?
Finding Customers

How to Reach Your Target Audience

Narrow your focus to get your message out to potential clients.
Advertising 101

Selecting the Most Effective Advertising Media

How can you tell if your ads are reaching the right audience and generating the best response?
Advertising

Determining Ad Rep Commissions

Should you pay your ad reps before or after the money comes in?
Advertising How-To Guides

Outdoor Ads That Get Results

You can't just slap a few words on a giant sign and expect people to respond. Here's how to craft your outdoor ads for optimal results.
Ads by Type

Should You Increase Your Radio-Ad Frequency?

There's no easy answer. But if you have the stomach for it, the answer might be yes.
Ads by Type

Does It Have to Be "On Sale" to Sell?

To ensure healthy profits, target both transactional and relational customers with your advertising.
Ads by Type

Debug Your Ad Campaign

Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.
Advertising

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil
Ads by Type

What to Say in Your Ad

Can't decide what information to include in your ads? Surprise: There's more than one answer.
Advertising How-To Guides

How to Spend Your Ad Dollars

A good mix of mass media and online advertising can help you find new customers.
Ads by Type

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
Ads by Type

The Keys to Cable Ad Success

Learn what to say and how often to say it when you advertise on cable TV.
Ads by Type

Using Radio to Sell a Visually Appealing Product

Think prospects have to see your product to be interested? Think again.
Advertising

Advertising Your New Business

How to get big results with a small budget
Advertising 101

Calculating Your Ad Budget

Before you pour money into advertising, figure out exactly how much you should spend.
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