Roy H. Williams
Roy Williams is the founder and president of international ad agency
Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.
Keep these five tips in mind when developing a campaign to cement your brand image.
It's not who you'd expect! These tips will show you where to look and what to ask before you hire the perfect pitch person.
Tips for finding the perfect pitch person for your business
5 easy ways to capture the attention of your prospects
Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.
Try these tips for writing copy sure to draw a crowd.
Your business can't market to baby boomers forever. A new demographic is emerging, and paying attention to it could benefit your business.
Everything you need to consider when choosing between 15-, 30- and 60-second spots
It depends on a variety of factors. Here's how to create the most efficient campaign possible.
How customers respond to your brand can make or break your business.
Let branding work for you by tapping into the truth behind your business.
Before you can advertise effectively, you need to answer these important questions.
4 easy ways to create a successful advertising plan without spending a bundle
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© 2014 Entrepreneur Media, Inc.