Sabrina Parsons

Sabrina Parsons

CEO of Palo Alto Software

Sabrina Parsons has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a British software distribution company in 2001 that was acquired by Palo Alto Software in 2002. She writes regularly on her blog Bplans.com about business planning and other tips for startups.

3 Recent Stories

How a Family-Owned Firm Can Beat the Odds and Pivot
Technology

How a Family-Owned Firm Can Beat the Odds and Pivot

Use the leadership change as a catalyst for a shift in the business model to keep up with trends.
Four Lessons Entrepreneurs Can Learn from Fitbit
Money

Four Lessons Entrepreneurs Can Learn from Fitbit

Why FitBit's "quantified self" approach works for businesses too
Don't Go Too Lean. On America's Main Street, Business Plans Still Work.
Starting a Business

Don't Go Too Lean. On America's Main Street, Business Plans Still Work.

Don't kid yourself. For most new firms launching outside Silicon Valley, developing a startup strategy is essential.

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