Sarah Max is a freelance writer in Bend, Ore. She has covered business and personal finance for more than a decade for such publications as Barron's, Money, The New York Times and The Wall Street Journal. In 2009 Sarah got a first-hand look at the ups and downs of entrepreneurship when she helped launch 1859 Oregon'’s Magazine, a bimonthly print and digital magazine for which she is editor at large.
Entrepreneur McKay Thomas started in pool tables, moved on to baby goods and is now focused on a healthcare app that gives moms a direct line to doctors. He talks about what inspired the new venture and why he thinks most face-to-face doctor visits are overrated.
Entrepreneurs Andy Medley and Scott Hill built their Indianapolis marketing and promotions firm PERQ by nurturing office culture, sometimes to a fault. Employees still have fun, but their focus these days is on “winning” at business.
Data scientist Thomas Thurston uses algorithms to understand the common traits between businesses that fail and succeed. Turns out, experience is only a small factor, and the best products can actually backfire.