Sean M. Lyden

Sean Lyden is the CEO of Prestige Positioning (a service of The Professional Writing Firm Inc.), an Atlanta-based firm that "positions" clients as leading experts in their field-through ghost-written articles and books for publication. Clients include Morgan Stanley, IFG Securities, SunTrust Service Corp. and several professional advisory and management consulting firms nationwide.

30 Recent Stories

Landing Your First Customers

Once you identify your target market, explore these shoestring ideas for making contact.

Make Time for Marketing

No time to market your biz? Then don't be surprised when the client well runs dry. Here are six tips for finding time.

Nine Tools for Building Customer Loyalty

Don't let customers go after only one sale. Use these follow-up tools to keep them coming back for more.

Five Tips to Squash Public-Speaking Fears

You can boost biz by giving seminars, but make sure to get over your fear of public speaking first! Here's how.

Nine Tools for Building Customer Loyalty

Are you getting repeat business? Don't let customers go after one purchase, win them back with a follow-up program.
Landing Your First Customers
Marketing Basics

Landing Your First Customers

Once you identify your target market, explore these shoestring ideas for making contact.
Naming Your Business

Choosing the Best Name for Your Business

Understand the elements of a great name before you commit to one.
Public Speaking

Speak out to Boost Your Business

Demonstrate your expertise through seminars--just make sure you get over that little fear of public speaking first.
Marketing Basics

Create a Steady Sales Cycle

So busy filling orders that you forgot to continue your marketing efforts? Here's how to break the cycle.
Public Speaking

How to Generate Publicity

Boost your business to the next level by promoting yourself as an expert or author.
Ads by Type

Building an Effective Mailing List

To get your direct-mail message across, you have to start out with the right names.
Ads by Type

Make Newspaper Ads Work for You

Is your print campaign falling flat? You may be neglecting two keys to success.
Time Management and Organization

Find Time for Marketing

.or kick yourself later when your client pool dries up. Here are 6 ways to make time for marketing.
Marketing Materials

Attract More Business With Direct-Mail Postcards

It's powerful-and affordable. So put direct mail to work for you now.
Networking

Get Over Your Networking Shyness

You can't get the word out on your business unless you're talking it up. Overcome your marketing hesitance with these 5 tips.
Entrepreneur Magazine

Marketing Buzz 9/01

Becoming an author could be good for business.
Magazine

Can Failure Be Good?

Not when you take it for what it is, a failure. But if you apply the lessons you learn from one venture to a new and improved one, failure can be the best thing that ever happens to you.
Magazine

Kick the Habits

The 5 worst habits of startup entrepreneurs--and how to give 'em the boot for good
Magazine

When to Say When

It's your business. Your dream. Your baby. And it's failing miserably. Is it time to call it quits?
Financing

Keeping Your Shirt From Creditors

Don't let debt take over your dream.
Magazine

Finding Your Passion

Call it passion, enthusiasm or fire in the belly--it's what energizes successful entrepreneurs. Here's how to unlock yours.
Magazine

Rejecting The Fear Of Rejection

Take the first step toward getting things done by facing your fears.
Magazine

7 Investor Presentation Pitfalls

Silicon Valley venture capitalists dish the dirt on the biggest blunders you could make during a presentation to investors.
Magazine

Perfect Balance

Steps to help you achieve balance between work, family and play when you're launching your start-up
Magazine

Time Out

Effective tips for handling business conflicts
Magazine

Fight Back

If you've been a victim of "ism"--racism, ageism, sexism--these tips will keep you from getting discouraged.
Magazine

Opportunity Knocks

It's been proven that the power of the mind is strong, so why not cultivate an "opportunity mindset" to help you find the success you deserve?
Magazine

You Ought To Be Committed

If you're feeling overwhelmed by the amount of work you've taken on, check out these five tips to de-stress and get back on track.
Magazine

It Was A Dark And Stormy Night

When it seems as if your only option is to close up shop and get a "real job", here's how to persevere.
Magazine

Blind Faith

Don't worry! We'll tell you how to overcome your feelings of intimidation and reach your goals.

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