Shira Lazar

Shira Lazar

Shira Lazar is the host and executive producer of What's Trending live Tuesdays at 10 a.m. Pacific and Partners Project, interviewing your favorite YouTube stars weekly.

17 Recent Stories

Why Tony Hsieh Wants to Rehabilitate Sin City
Location

Why Tony Hsieh Wants to Rehabilitate Sin City

The Zappos.com founder is hoping his bet on Las Vegas will be a win, win for his company and the community.
IFC's Five Rules for Romancing Geeks
Social Media

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012
Social Media

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
How Dwolla is Building Its Brand by Giving Away Cash
Social Media

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
See How Fozzie the Bear Helped Viddy Build Social Media Buzz
Social Media

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
The Holidays' Most Unique Big Business Social Media Campaigns
Social Media

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
How Orabrush Cleaned Up On YouTube
Social Media

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
Why Your Small Business Should Hangout on Google+
Social Media

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Why Your Small Business's Google+ Efforts Must Be Unique and Visual
Social Media

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
Social Media

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
What Entrepreneurs Can Learn About Social Media from Adam Carolla
Social Media

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Hotels That Rock at Social Media
Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
How to Leverage Celebrities and Social Media to Build Buzz
Social Media

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Chief Cheezburger Ben Huh Dishes on Social Media
Social Media

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
A Lesson in Social Media from Snoop Dogg
Social Media

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Social Media Breakdown: How Kred Can Make Your Business Smarter
Social Media

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Social Media Breakdown: Spotify
Social Media

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
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