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Shira Lazar

Shira Lazar is the host and executive producer of the weekly, live interactive show and 24/7 news hub, What's Trending. Shira is also the host and creator of YouTube talk show, Partners Project, where she interviews the biggest YouTube stars. Named one of Fast Company's 2011 most influential women in technology, Shira regularly speaks about social media, Internet culture and digital trends at conferences around the world. She is also a contributor to the Huffington Post and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel.

17 Recent Stories

Why Tony Hsieh Wants to Rehabilitate Sin City

Why Tony Hsieh Wants to Rehabilitate Sin City

The Zappos.com founder is hoping his bet on Las Vegas will be a win, win for his company and the community.
January 23, 2012 in Location
IFC's Five Rules for Romancing Geeks

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
January 10, 2012 in Social Media
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
January 4, 2012 in Social Media
How Dwolla is Building Its Brand by Giving Away Cash

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
December 29, 2011 in Social Media
See How Fozzie the Bear Helped Viddy Build Social Media Buzz

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
December 22, 2011 in Social Media
The Holidays' Most Unique Big Business Social Media Campaigns

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
December 13, 2011 in Social Media
How Orabrush Cleaned Up On YouTube

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
December 7, 2011 in Social Media
Why Your Small Business Should Hangout on Google+

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
November 29, 2011 in Social Media
Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
November 23, 2011 in Social Media
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
November 18, 2011 in Social Media
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
November 10, 2011 in Social Media
Hotels That Rock at Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
November 2, 2011 in Social Media
How to Leverage Celebrities and Social Media to Build Buzz

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
October 25, 2011 in Social Media
Chief Cheezburger Ben Huh Dishes on Social Media

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
October 18, 2011 in Social Media
A Lesson in Social Media from Snoop Dogg

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
October 11, 2011 in Social Media
Social Media Breakdown: How Kred Can Make Your Business Smarter

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
October 4, 2011 in Social Media
Social Media Breakdown: Spotify

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
September 20, 2011 in Social Media
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