Susan Gunelius

Susan Gunelius

Susan Gunelius is CEO of KeySplash Creative Inc., an Orlando, Fla.- based marketing communications company. She has authored several books, including Kick-ass Copywriting in 10 Easy Steps, published by Entrepreneur Media. Connect with her on Twitter, Facebook and LinkedIn.
3 Ways to Amplify Small-Business Marketing with Crowdsourcing
Marketing

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.
The Do's and Don'ts for Marketing With Pinterest
Marketing

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Five Tips for Better Text-Message Marketing
Marketing

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Marketing

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
What's Hot and What's Not in Content Marketing for 2012
Marketing

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Five Affordable Consumer Research Tools
Marketing

Five Affordable Consumer Research Tools

Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
Marketing

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
Five Tips for Mobile Marketing Beyond Text-Message Ads
Marketing

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
20 Ways to Make the Most of Your Posts and Tweets
Marketing

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Five Reasons Why Your Mission Statement Probably Stinks
Marketing

Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Five Signs You Need a Marketing Makeover
Marketing

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
10 Laws of Social Media Marketing
Social Media Marketing

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
What You Can Learn from Super Bowl Ads
Marketing

What You Can Learn from Super Bowl Ads

Marketing tips from popular commercials, past and present.
10 Marketing Trends for 2011
Marketing

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Building Your Brand with Social Media
Marketing

Building Your Brand with Social Media

Five steps to establishing a credible online presence for your small business.