Susan Gunelius

Susan Gunelius

Susan Gunelius is CEO of KeySplash Creative Inc., an Orlando, Fla.- based marketing communications company. She has authored several books, including Kick-ass Copywriting in 10 Easy Steps, published by Entrepreneur Media. Connect with her on Twitter, Facebook and LinkedIn.

From Susan Gunelius

30 Recent Stories

3 Ways to Amplify Small-Business Marketing with Crowdsourcing
Social Media

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.
The Do's and Don'ts for Marketing With Pinterest
Social Media

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Five Tips for Better Text-Message Marketing
Marketing Ideas

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Advertising

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
What's Hot and What's Not in Content Marketing for 2012
Online Marketing

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Five Affordable Consumer Research Tools
Market Research

Five Affordable Consumer Research Tools

Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
Marketing Basics

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
Five Tips for Mobile Marketing Beyond Text-Message Ads
Online Marketing

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
20 Ways to Make the Most of Your Posts and Tweets
Online Marketing

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Five Reasons Why Your Mission Statement Probably Stinks
Marketing Plan

Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Five Signs You Need a Marketing Makeover
Marketing Basics

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
10 Laws of Social Media Marketing
Branding

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
What You Can Learn from Super Bowl Ads
Advertising

What You Can Learn from Super Bowl Ads

Marketing tips from popular commercials, past and present.
10 Marketing Trends for 2011
Branding

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Building Your Brand with Social Media
Branding

Building Your Brand with Social Media

Five steps to establishing a credible online presence for your small business.
10 Steps to Getting Started in Social Media Marketing
Online Marketing

10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.
The Marketing Magic Behind Harry Potter
Branding

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
Five Ways to Market to the Hyper-Connected
Online Marketing

Five Ways to Market to the Hyper-Connected

Use this guide to leverage the influence of the social media users that drive your brand.
The Red Pen Rule for Marketing Copy
Marketing Ideas

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.
Online Marketing

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
Branding

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
Online Marketing

Five Tips for Quick Social Media Success

Simple things you can do today that will show results almost immediately
Marketing Ideas

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency?
Marketing Basics

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Online Marketing

10 Marketing Trends for 2010

Use these tips to bring every aspect of your message to a worldwide audience.
Market Research

Use Gifts to Reinforce Your Alliances

5 ways to move beyond appreciation and deepen your client relationships
Advertising 101

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these mistakes.
Appeal to Consumers' Five Senses
Marketing Basics

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Branding

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Customer Loyalty and Retention

How to Create Vocal Brand Advocates

7 steps to a successful advertising campaign

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