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is CEO of
KeySplash Creative Inc.
, an Orlando, Fla.- based marketing communications company. She has authored several books, including
Kick-ass Copywriting in 10 Easy Steps
, published by
. Connect with her on
10 Steps to Getting Started in Social Media Marketing
Like it or not, you need social media to develop and protect your reputation, and to grow your business.
The Marketing Magic Behind Harry Potter
Try these five branding tips from the wizard phenom.
Five Ways to Market to the Hyper-Connected
Use this guide to leverage the influence of the social media users that drive your brand.
The Red Pen Rule for Marketing Copy
Not getting the sales you expect? Maybe you're saying too much.
Starting a Business
Build Buzz With a Business Blog
Nine strategies for generating word-of-mouth publicity and marketing success
Are You Engaging or Interrupting?
Why joining online conversations isn't enough
Five Tips for Quick Social Media Success
Simple things you can do today that will show results almost immediately
3 Ways to Move Customers to Action
Why waste your marketing dollars on messages that don't create a sense of urgency?
10 Common--and Effective--Emotional Triggers
Spur potential customers into action by using these cues in your marketing campaign.
10 Marketing Trends for 2010
Use these tips to bring every aspect of your message to a worldwide audience.
Use Gifts to Reinforce Your Alliances
5 ways to move beyond appreciation and deepen your client relationships
10 Reasons Your Marketing Messages Stink
Don't alienate your market by making these mistakes.
Appeal to Consumers' Five Senses
Your copy should stimulate a sensory reaction that compels readers to buy.
Building Brand Value the Playboy Way
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
How to Create Vocal Brand Advocates
7 steps to a successful advertising campaign
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Kickass Copywriting in 10 Easy Steps
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