From Susan Gunelius
Susan Gunelius is president and CEO of KeySplash Creative Inc., a marketing communications and branding firm. She also writes two blogs: KeySplash Creative Conversations and Women On Business. Gunelius has authored several books, including Kick-ass Copywriting in 10 Easy Steps (Entrepreneur Press); Google Blogger for Dummies (John Wiley & Sons), Harry Potter: The Story of a Global Business Phenomenon and Building Brand Value the Playboy Way (Palgrave Macmillan). Connect with her on Twitter, Facebook and LinkedIn.