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Susan Gunelius

From Susan Gunelius

Susan Gunelius is president and CEO of KeySplash Creative Inc., a marketing communications and branding firm. She also writes two blogs: KeySplash Creative Conversations and Women On Business. Gunelius has authored several books, including Kick-ass Copywriting in 10 Easy Steps (Entrepreneur Press); Google Blogger for Dummies (John Wiley & Sons), Harry Potter: The Story of a Global Business Phenomenon and Building Brand Value the Playboy Way (Palgrave Macmillan). Connect with her on Twitter, Facebook and LinkedIn.

10 Recent Stories

Create Vocal Brand Advocates

7 steps to a successful advertising campaign.
August 12, 2009 in Growth Strategies
5 Myths That Kill Marketing Copy

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
July 10, 2009 in Marketing Materials

A Hot, Affordable New Advertising Opportunity

Consumer habits show online video is the best value for advertisers.
May 27, 2009 in Advertising

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
February 16, 2009 in Marketing Basics

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
February 5, 2009 in Marketing Ideas

10 Advertising Words to Avoid in 2009

Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
December 11, 2008 in Advertising

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
October 31, 2008 in Marketing Basics

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
October 2, 2008 in Advertising

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
March 28, 2008 in Online Marketing

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
January 8, 2008 in Marketing Basics
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