Susan Gunelius

Susan Gunelius

Susan Gunelius is CEO of KeySplash Creative Inc., an Orlando, Fla.- based marketing communications company. She has authored several books, including Kick-ass Copywriting in 10 Easy Steps, published by Entrepreneur Media. Connect with her on Twitter, Facebook and LinkedIn.

From Susan Gunelius

10 Recent Stories

Growth Strategies

Create Vocal Brand Advocates

7 steps to a successful advertising campaign.
5 Myths That Kill Marketing Copy
Marketing Materials

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Advertising

A Hot, Affordable New Advertising Opportunity

Consumer habits show online video is the best value for advertisers.
Marketing Basics

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Marketing Ideas

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
Advertising

10 Advertising Words to Avoid in 2009

Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
Marketing Basics

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Advertising

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Online Marketing

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
Marketing Basics

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Prev 1 2

Most Shared Stories

1
15 Signs You're an Entrepreneur
2
Want Media Attention? Target Trades First
3
10 Things All Entrepreneurs Must Do Before Quitting Their Day Job
4
The 80/20 Rule and How to Supercharge Your Sales and Marketing
5
Is It That Important to Be Nice?