Sydney Barrows

Sydney Biddle Barrows is a New York based business consultant and recognized expert on the customer experience. You can find out more about her coaching programs, consulting practice and her newest book, Uncensored Sales Strategies, at http://www.sydneybarrows.com.

11 Recent Stories

Four Ways to Improve Customer Service
Customer Service

Four Ways to Improve Customer Service

Follow these top tips to give customers exactly what they want.
The Three Top Sales Promo Mistakes
Customer Service

The Three Top Sales Promo Mistakes

Use these tips to avoid the most common traps that can kill your sales.
Meet--or Exceed--Your Customers' Expectations
Customer Service

Meet--or Exceed--Your Customers' Expectations

Reap the rewards of customer loyalty by proving you're reliable and dependable.
Customer Loyalty and Retention

Six Ways to Create a Memorable Customer Experience

The devil is in the details--are you paying attention to the 'little things?'
Customer Loyalty and Retention

What's in It for Me?

Five steps to creating a customer-focused experience that will set you apart from the crowd.
Closing the Sale

Model the 'Puppy-Dog Close' Technique

Letting customers take your product home on a trial basis may clinch the sale.
Customer Service

Time to Audit Your Image

It's all in the details--from the friendliness of reception to your office decor.
Customer Service

Does Your Business Need a Retrofit?

Markets always change, so reinvent to keep up with demand.
Closing the Sale

Want the Sale? Offer a 'Test Drive'

Give customers a chance to fall in love by offering samples or demonstrations.
Prioritize the Customer Experience
Training

Prioritize the Customer Experience

Communicate your company standards clearly or your employees might make their own.
Customer Service

Provide Can-Do Customer Service

Let this anecdote serve as a reminder; the customers' experience is paramount.