Tim Berry

Tim Berry

Entrepreneur, Business Planner and Angel Investor
Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software. He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.
Marketing

Marketing ROI: Budgeting Your Money Wisely

Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
How to Build a Lean and Efficient Business Plan
Starting a Business

How to Build a Lean and Efficient Business Plan

Your business plan must be ready to accommodate rapid changes so that your company can follow suit. Here are five ways to make your business plan as lean and effective as possible.
When Is the Best Time to Write Your Business Plan?
Starting a Business

When Is the Best Time to Write Your Business Plan?

You don't need to drop everything to put together a business plan. Instead, it should be a constant work-in-progress. Here's how.
Reworking Your Business Plan? Consider These Tips
Starting a Business

Reworking Your Business Plan? Consider These Tips

If you're looking to run your business better, you'll need the discipline to stick to a plan. Here's how to make better choices from the start.
5 Fundamentals of a Social-Media Action Plan
Marketing

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Should You Create Your Business Plan on Pinterest?
Starting a Business

Should You Create Your Business Plan on Pinterest?

The social sharing pinboard isn't just for recipes and animal photos, it can help you build a vision for your business.
Lean Startups Need Business Plans, Too
Starting a Business

Lean Startups Need Business Plans, Too

Lean business planning doesn't mean no business planning. The formal written business plan has long been obsolete. A real business plan should grow organically, with regular review and revision.
How I Raised a Family of Entrepreneurs
Entrepreneurs

How I Raised a Family of Entrepreneurs

An entrepreneur and father to a brood of business owners talks about bringing up kids to be entrepreneurs.
When the Product Is the Marketing, and Vice Versa
Starting a Business

When the Product Is the Marketing, and Vice Versa

Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.
The Business Model for Disruption
Starting a Business

The Business Model for Disruption

For groundbreaking companies like Twitter and Pinterest, business plans take a backseat to growing traffic. Thanks to the excitement over the expected Facebook IPO, it's starting to feel like the dot-com boom all over again.
10 Business Plan Words Every Manager Needs to Know By Heart
Starting a Business

10 Business Plan Words Every Manager Needs to Know By Heart

If you're starting or running a business, you'll need to know this list of essential business planning words.
The Top 10 Business Plan Mistakes
Starting a Business

The Top 10 Business Plan Mistakes

If you're thinking about writing a business plan, consider this list of common mistakes people make and expert advice for steering clear of them.
To Make Business Planning Less Daunting, Let's Call It Something Else
Starting a Business

To Make Business Planning Less Daunting, Let's Call It Something Else

We need new vocabulary for business planning. Just don't call it a 'business plan.'
Three Financial Guesstimates Every Business Plan Needs
Starting a Business

Three Financial Guesstimates Every Business Plan Needs

Not a numbers person? Our columnist explains the fundamentals of financial projections that should go into your business plan.