Tony Parinello

Tony Parinello has become the nation's foremost expert on executive-level selling. He's also the author of the bestselling book bearing the name of his sales training program,Getting to VITO, the Very Important Top Officer, 10 Steps to VITO's Office,as well as the host of Club VITO, a weekly live internet broadcast.

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Get Referred to the Top Dog

Our sales coach walks you through the conversation that'll land you a meeting with the top executive.
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How Much Are You Worth?

Show your sales prospects how much they really need you with a value inventory report.
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10 Selling Resolutions

Start the new year off right with these 10 resolutions to amp up your sales.
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Boost Your End-of-Year Sales

Save time by targeting prospects you know will buy from you with this top selling "TIP"
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The Fourth-Quarter Close

Need a quick boost in sales before the end of the year? Our sales coach tells you how to get them.
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Improve Your Voice, Improve Your Sales

Learn the techniques used by powerful speakers to deliver a successful sales pitch.
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Kick-Start Your Sales

Tired of working on deals that never seem to go anywhere? Follow this plan to get your sales moving again.
Crafting an Opening Sales Statement
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Crafting an Opening Sales Statement

You've got just eight short seconds to grab your prospect's attention and land an executive sales appointment. This sales expert shows you how.
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Sales Pitching Like a Pro

Having trouble getting your foot in the door? Do your research on the top dog of your prospect company, and watch the doors fly open.
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Learn the Rules of Sale Referrals

These offbeat tactics will help you build your contact list--and sales--in no time.
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The Ten Commandments of Referral Generation

Keeping these essentials in mind will help you generate the leads your business needs to thrive.
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Working Magic With Your Sales Correspondence

Find out how to make every note and letter you send to prospects bring you the results you desire.

Turning Objections Into Sales Opportunities

Don't wait for customers to say what's wrong with your product. Tell them yourself and turn sales around!
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Why Entrepreneurs Must Sell

Though you may be tempted to delegate this task, there are big benefits for business owners who get involved in the sales process.

Seven Ways to Build Buzz for Increased Sales

These no-cost ideas will help you find new opportunities to build word-of-mouth and gain customers for your company.