Tony Parinello

Tony Parinello has become the nation's foremost expert on executive-level selling. He's also the author of the bestselling book bearing the name of his sales training program,Getting to VITO, the Very Important Top Officer, 10 Steps to VITO's Office,as well as the host of Club VITO, a weekly live internet broadcast.

Marketing

7 Ways to Build Buzz to Increase Sales

Follow these tips to build word-of-mouth, and gain customers, for your company.
Marketing

Turning Objections Into Closing Opportunities

Don't wait for your customers to tell you what they think is wrong with your product! Tell them yourself--and turn those sales lemons into lemonade.

The Elements of a Successful Sales Plan

Want your sales to skyrocket? Then build a strategic and tactical sales plan that will launch you far past your expectations.

10 Tips to Get Your PR Program Started

Never underestimate the positive effect good PR can have on your bottom line.
Marketing

Turn Objections Into Opportunities

Don't take "no" for an answer. Here are six smart ways to counter sales objections.
Marketing

Close More Sales by Year-End

Follow these tips to avoid the fourth-quarter stall.
Marketing

Using Customer Complaints to Your Advantage

Negative feedback can help you build better customer relationships and a stronger business.
Marketing

Turning Fellow Entrepreneurs Into Customers

Six tips to help you sell from one small business to another
Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.
Marketing

Tips for Keeping the Conversation Moving

When dealing with prospects, how can you end the silences and boost the selling?
The Elements of a Successful Sales Business Plan
Business Plans

The Elements of a Successful Sales Business Plan

Want your sales to skyrocket? Then build a strategic and tactical sales plan that will launch you far past your sales expectations.
Marketing

Get Results at Trade Shows Without Spending a Bundle

Even if you lack the budget for a booth, you can still boost your business at a trade show.
Marketing

Improving Your Sales Skills

If selling makes you uncomfortable, try these strategies for success.
How to Sell in 60 Seconds
How To

How to Sell in 60 Seconds

When selling, you have one minute to pique your prospect's interest. Here are some tips to make the most of your time.
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Push Your Advertising and Prospecting Efforts up a Notch

Follow these 3 steps to entice new prospects to do business with you.