Tony Parinello

Tony Parinello has become the nation's foremost expert on executive-level selling. He's also the author of the bestselling book bearing the name of his sales training program,Getting to VITO, the Very Important Top Officer, 10 Steps to VITO's Office,as well as the host of Club VITO, a weekly live internet broadcast.

7 Recent Stories

Sales Techniques

The 3 Keys to the CEO Sale

When CEOs are making a buying decision, they've got 3 things on their mind. Learn them, and learn them well.
Sales Techniques

Selling Like a Leader: Welcome to New World Selling

Say hello to a new kind of selling--not well-suited for the technophobe
Sales Techniques

Say the Magic Word (Revenue) to Win Attention from CEOs

Part II in a two-part series on involving CEOs in the buying process
Sales

Understanding How CEOs Buy

Strategies to help you get past the "perched pen syndrome" and get straight to the person who has the power to buy
Sales Techniques

Calling the CEO: It's More Important (and Trickier) Than You Think

Have you called your best CEOs lately? If not, you're handing business over to your competitors.
Sales Techniques

What You Can Learn from Disruptive CEOs

Shake things up in your search for sales.
Sales Techniques

Seven Things Every CEO Should Know

Even as a CEO, you should never be above getting your hands dirty in the sales process.
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