Tony Parinello

Tony Parinello has become the nation's foremost expert on executive-level selling. He's also the author of the bestselling book bearing the name of his sales training program,Getting to VITO, the Very Important Top Officer, 10 Steps to VITO's Office,as well as the host of Club VITO, a weekly live internet broadcast.


Should You Make Guarantees?

Your competition may be making certain claims, but that doesn't mean you have to do the same.

6 Common Sales Myths

Think you're a terrible salesperson? Get over these classic misconceptions, and you'll be on the road to being a sales superstar.

Mastering the Face-to-Face Meeting

How to talk less and listen more the first time you meet a prospect in person

Turning a Prospect's No Into a Yes

Customers not biting? Here's how to sell them on your product and close more sales than ever before.

Pump Up Your Sales With Powerful PR

Never underestimate the positive effect good PR can have on your bottom line.

Dealmaking Basics

Tips for negotiating your way to a smooth sale

In a Slump? Time to Jump-Start Your Sales

Give your ailing sales figures a shot of adrenaline with these smart tactics.

Who Is the Real Decision-Maker?

How to tell if you're selling to the person who can really tell you yea or nay

Nail Your Sales Presentation

Turn prospects into eager clients with a clear, well-organized presentation.

Keeping Track of Prospects

A no-fail, low-cost way to identify key prospects and turn them into customers

Are You Listening?

4 good listening habits you need to adopt now--and 4 you ought to leave curbside
Growth Strategies

Finding Distributors for Your Product

Before you find and approach retailers, make sure you understand what they're looking for.

Entice Nervous Buyers With Added Value

Even in an uncertain economy, you can still get prospects to spend money on your business.

Becoming a Trusted Advisor to your Prospects and Customers

If you want to keep your customers for the long term, you've got to become invaluable by becoming a consultant they can trust.

Selling Your Services

How do you sell something that's intangible? Try focusing on the value.