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Tracy Stapp Herold

Tracy Stapp Herold

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

30 Recent Stories

The Pogo Stick Test: Picking the Perfect Franchisee

The Pogo Stick Test: Picking the Perfect Franchisee

Diana Nelson of Kazoo Toys has an unusual way of fielding franchise applicants. Why it pays to be so picky.
October 5, 2012 in Franchises
Established Companies Try Franchising

Established Companies Try Franchising

Decades-old companies decide to give franchising a go.
October 5, 2012 in Franchises
New Care-Service Franchise Opportunities

New Care-Service Franchise Opportunities

From child care, healthcare, senior care and more, this sector of the franchise industry is thriving.
August 31, 2012 in Franchises
In Fashion or Franchising, Trendiness Is Fickle

In Fashion or Franchising, Trendiness Is Fickle

Here today, gone tomorrow? If the industry you're looking at fits the definition of 'trendy,' it's probably a good idea to look elsewhere.
August 9, 2012 in Franchises
Questions to Ask Before Buying a Red-Hot Franchise

Questions to Ask Before Buying a Red-Hot Franchise

Sure, a high-flying company seems like a great investment . . . until it's not. Here's how to avoid buying into a company that's ill-prepared for rapid growth.
July 19, 2012 in Franchises
The Making of a Multi-Unit Franchise Maven

The Making of a Multi-Unit Franchise Maven

Don't just hang up a single sign--build an empire. Here's how one franchisee did it.
July 16, 2012 in Success Stories
Top 10 Franchises for Veterans

Top 10 Franchises for Veterans

They want you: These franchises are embracing and supporting former military personnel in a big way.
July 3, 2012 in Franchises
Top 10 Sandwich Franchises Opportunities For 2012

Top 10 Sandwich Franchises Opportunities For 2012

From Philly cheese steaks to stuffed pitas, meet the companies devouring the competition.
May 1, 2012 in Franchises
The Top Home-Based Franchises of 2012

The Top Home-Based Franchises of 2012

Want to start a business, but don't want to deal with an office or a storefront? These are the franchises for you.
March 30, 2012 in Franchises
The Hottest Sectors for Franchising

The Hottest Sectors for Franchising

Our annual Franchise 500 listing reveals 14 sectors where franchising is booming with opportunity. Here's a look.
March 14, 2012 in Franchises
The Top New Franchises of 2012

The Top New Franchises of 2012

New franchises are holding their own against older competition
February 27, 2012 in Franchises
Three Franchise Industries to Watch

Three Franchise Industries to Watch

Here's a look at three of the most popular industries in this year's Franchise 500 and the trends that are shaping their future.
December 15, 2011 in Franchise 500
10 Industry Trends for Franchises in 2012

10 Industry Trends for Franchises in 2012

From burgers to child care to staying fit, our annual list of trends in the franchise world shows where to consider putting your money to make money.
December 9, 2011 in Franchises
The Top 100 Low-Cost Franchises for 2011

The Top 100 Low-Cost Franchises for 2011

Franchises with lower costs of entry can make it easier to be your own boss. Here's a look at the strategies behind low-cost franchising and where to find successful opportunities.
November 8, 2011 in Low-Cost Business Ideas
The Top Global Franchises of 2011

The Top Global Franchises of 2011

Franchising is exploding in international markets, from Latin America to Asia to Europe and beyond. Here's a look at the franchises leading the worldwide expansion, along with insight on how to succee
September 30, 2011 in Franchises
98 Brave New Franchises

98 Brave New Franchises

Our annual list of new businesses in the world of franchising. Plus, a look at four franchisors with innovative, fresh approaches.
September 2, 2011 in Franchises
Taking Care: Franchise Success Stories from the World of Child and Senior Care

Taking Care: Franchise Success Stories from the World of Child and Senior Care

The caring business is booming. Here's a look at two franchisees in the niche.
July 26, 2011 in Magazine

The Top 30 Franchises in the Business of Caring

Use our list of 30 child-, health- and senior-care franchises to find the right opportunity for you.
July 26, 2011 in Franchises
The 10 Most Popular Franchises for Military Veterans

The 10 Most Popular Franchises for Military Veterans

Veterans have myriad opportunities for franchise success--often at special rates. Here's a look at some of the best options.
June 22, 2011 in Researching a Franchise
How Veteran Franchise Centers Helps Veterans Follow Their Entrepreneurial Dream

How Veteran Franchise Centers Helps Veterans Follow Their Entrepreneurial Dream

Lonnie Helgerson has headed up Ident-A-Kid, Expetec and Computer Doctor, but he's also a veteran of the U.S. Army. Helgerson's latest company combines his knowledge of both worlds.
June 21, 2011 in Startup Basics
How One Army Veteran Made a Smooth Career Transition to Franchising

How One Army Veteran Made a Smooth Career Transition to Franchising

Snap-on Tools franchisee Greg Welch puts training into action.
June 21, 2011 in Success Stories
195 Franchises You Can Start For Under $50,000

195 Franchises You Can Start For Under $50,000

Our annual list of low-cost franchises.
June 7, 2011 in Franchises
An Outsourced Accounting Franchise Goes Hi-Tech

An Outsourced Accounting Franchise Goes Hi-Tech

BookKeeping Express helps small-business owners virtually manage the back office.
June 7, 2011 in Success Stories
How a Franchisee Turned a Passion for Travel into a Successful Business

How a Franchisee Turned a Passion for Travel into a Successful Business

Lower startup costs helped this seasoned cruiser live her dream to share her passion for on-ship vacations.
June 7, 2011 in Success Stories
The Top 101 Home-Based Franchises

The Top 101 Home-Based Franchises

Sometimes the best ideas for launching a business can start right at your kitchen table--and stay there
May 24, 2011 in Franchises
How to Make Working at Home Work: A Banker-Turned-Entrepreneur's Story

How to Make Working at Home Work: A Banker-Turned-Entrepreneur's Story

Coffee News owner and CEO Bill Buckley left the financial industry to start a Coffee News franchise out of his home.
May 24, 2011 in Home Based Basics
What Makes a Franchise Great?

What Makes a Franchise Great?

Three top franchise consultants share their views on what makes a franchise company a winner.
April 26, 2011 in Success Stories
Entrepreneur's 2011 Best of the Best Franchises List

Entrepreneur's 2011 Best of the Best Franchises List

Find out what makes great franchises tick in our Best of the Best list for 2011
April 22, 2011 in Franchises
The Top Food Franchises

The Top Food Franchises

Our list of the top restaurant franchises--and how to be innovative when it comes to the most important meal of the day.
March 22, 2011 in Franchise 500
The 10 Hottest Industries in Franchising

The 10 Hottest Industries in Franchising

Interested in franchising, but don't know where to begin? Why not start with what's hot?
March 8, 2011 in Franchises

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