Tracy Stapp Herold

Tracy Stapp Herold

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

30 Recent Stories

16 Common Franchise Terms: Explained
Franchises

16 Common Franchise Terms: Explained

Before you investigate opening a franchise, you'll need to know the lingo. We put together this cheat sheet of the most common -- and most important -- industry terms.
704 Business Opportunities
Franchises

704 Business Opportunities

Startup information of 704 franchises and non-franchise business opportunities.
Top 10 Global Franchises for 2012
Franchises

Top 10 Global Franchises for 2012

Our list of top global franchises knows no borders
The Pogo Stick Test: Picking the Perfect Franchisee
Franchises

The Pogo Stick Test: Picking the Perfect Franchisee

Diana Nelson of Kazoo Toys has an unusual way of fielding franchise applicants. Why it pays to be so picky.
Established Companies Try Franchising
Franchises

Established Companies Try Franchising

Decades-old companies decide to give franchising a go.
New Care-Service Franchise Opportunities
Franchises

New Care-Service Franchise Opportunities

From child care, healthcare, senior care and more, this sector of the franchise industry is thriving.
In Fashion or Franchising, Trendiness Is Fickle
Franchises

In Fashion or Franchising, Trendiness Is Fickle

Here today, gone tomorrow? If the industry you're looking at fits the definition of 'trendy,' it's probably a good idea to look elsewhere.
Questions to Ask Before Buying a Red-Hot Franchise
Franchises

Questions to Ask Before Buying a Red-Hot Franchise

Sure, a high-flying company seems like a great investment . . . until it's not. Here's how to avoid buying into a company that's ill-prepared for rapid growth.
The Making of a Multi-Unit Franchise Maven
Success Stories

The Making of a Multi-Unit Franchise Maven

Don't just hang up a single sign--build an empire. Here's how one franchisee did it.
Top 10 Franchises for Veterans
Franchises

Top 10 Franchises for Veterans

They want you: These franchises are embracing and supporting former military personnel in a big way.
Top 10 Sandwich Franchises Opportunities For 2012
Franchises

Top 10 Sandwich Franchises Opportunities For 2012

From Philly cheese steaks to stuffed pitas, meet the companies devouring the competition.
The Top Home-Based Franchises of 2012
Franchises

The Top Home-Based Franchises of 2012

Want to start a business, but don't want to deal with an office or a storefront? These are the franchises for you.
The Hottest Sectors for Franchising
Franchises

The Hottest Sectors for Franchising

Our annual Franchise 500 listing reveals 14 sectors where franchising is booming with opportunity. Here's a look.
The Top New Franchises of 2012
Franchises

The Top New Franchises of 2012

New franchises are holding their own against older competition
Three Franchise Industries to Watch
Franchise 500

Three Franchise Industries to Watch

Here's a look at three of the most popular industries in this year's Franchise 500 and the trends that are shaping their future.
10 Industry Trends for Franchises in 2012
Franchises

10 Industry Trends for Franchises in 2012

From burgers to child care to staying fit, our annual list of trends in the franchise world shows where to consider putting your money to make money.
The Top 100 Low-Cost Franchises
Low-Cost Business Ideas

The Top 100 Low-Cost Franchises

Franchises with lower costs of entry can make it easier to be your own boss. Here's a look at the strategies behind low-cost franchising and where to find successful opportunities.
The Top Global Franchises of 2011
Franchises

The Top Global Franchises of 2011

Franchising is exploding in international markets, from Latin America to Asia to Europe and beyond. Here's a look at the franchises leading the worldwide expansion, along with insight on how to succee
98 Brave New Franchises
Franchises

98 Brave New Franchises

Our annual list of new businesses in the world of franchising. Plus, a look at four franchisors with innovative, fresh approaches.
Taking Care: Franchise Success Stories from the World of Child and Senior Care
Magazine

Taking Care: Franchise Success Stories from the World of Child and Senior Care

The caring business is booming. Here's a look at two franchisees in the niche.
Franchises

The Top 30 Franchises in the Business of Caring

Use our list of 30 child-, health- and senior-care franchises to find the right opportunity for you.
The 10 Most Popular Franchises for Military Veterans
Researching a Franchise

The 10 Most Popular Franchises for Military Veterans

Veterans have myriad opportunities for franchise success--often at special rates. Here's a look at some of the best options.
How Veteran Franchise Centers Helps Veterans Follow Their Entrepreneurial Dream
Startup Basics

How Veteran Franchise Centers Helps Veterans Follow Their Entrepreneurial Dream

Lonnie Helgerson has headed up Ident-A-Kid, Expetec and Computer Doctor, but he's also a veteran of the U.S. Army. Helgerson's latest company combines his knowledge of both worlds.
How One Army Veteran Made a Smooth Career Transition to Franchising
Success Stories

How One Army Veteran Made a Smooth Career Transition to Franchising

Snap-on Tools franchisee Greg Welch puts training into action.
195 Franchises You Can Start For Under $50,000
Franchises

195 Franchises You Can Start For Under $50,000

Our annual list of low-cost franchises.
An Outsourced Accounting Franchise Goes Hi-Tech
Success Stories

An Outsourced Accounting Franchise Goes Hi-Tech

BookKeeping Express helps small-business owners virtually manage the back office.
How a Franchisee Turned a Passion for Travel into a Successful Business
Success Stories

How a Franchisee Turned a Passion for Travel into a Successful Business

Lower startup costs helped this seasoned cruiser live her dream to share her passion for on-ship vacations.
The Top 101 Home-Based Franchises
Franchises

The Top 101 Home-Based Franchises

Sometimes the best ideas for launching a business can start right at your kitchen table--and stay there
How to Make Working at Home Work: A Banker-Turned-Entrepreneur's Story
Home Based Basics

How to Make Working at Home Work: A Banker-Turned-Entrepreneur's Story

Coffee News owner and CEO Bill Buckley left the financial industry to start a Coffee News franchise out of his home.
What Makes a Franchise Great?
Success Stories

What Makes a Franchise Great?

Three top franchise consultants share their views on what makes a franchise company a winner.

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