Tracy Stapp Herold

Tracy Stapp Herold

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.
What's Ahead for Franchising in 2013: Slow and Steady Toward Recovery
Franchises

What's Ahead for Franchising in 2013: Slow and Steady Toward Recovery

The franchise industry is cautiously optimistic about the year ahead after a 2012 that saw growth for the first time since 2008.
The Demographic Trends Driving Growth in Franchising
Franchises

The Demographic Trends Driving Growth in Franchising

Companies that target specific populations are a major force in the franchising upswing.
Consignment Store Franchise Grows From a Mom's Needs
Franchises

Consignment Store Franchise Grows From a Mom's Needs

Just Between Friends clothing store franchise grows from filling needs for family and friends.
10 New Franchises to Watch
Franchises

10 New Franchises to Watch

At the recent West Coast Franchise Expo, we talked to new franchises whose products and services range from sweet potato fries to temporary body art. Here are 10 to watch.
16 Common Franchise Terms: Explained
Franchises

16 Common Franchise Terms: Explained

Before you investigate opening a franchise, you'll need to know the lingo. We put together this cheat sheet of the most common -- and most important -- industry terms.
704 Business Opportunities
Franchises

704 Business Opportunities

Startup information of 704 franchises and non-franchise business opportunities.
Top 10 Global Franchises for 2012
Franchises

Top 10 Global Franchises for 2012

Our list of top global franchises knows no borders
The Pogo Stick Test: Picking the Perfect Franchisee
Franchises

The Pogo Stick Test: Picking the Perfect Franchisee

Diana Nelson of Kazoo Toys has an unusual way of fielding franchise applicants. Why it pays to be so picky.
Established Companies Try Franchising
Franchises

Established Companies Try Franchising

Decades-old companies decide to give franchising a go.
New Care-Service Franchise Opportunities
Franchises

New Care-Service Franchise Opportunities

From child care, healthcare, senior care and more, this sector of the franchise industry is thriving.
In Fashion or Franchising, Trendiness Is Fickle
Franchises

In Fashion or Franchising, Trendiness Is Fickle

Here today, gone tomorrow? If the industry you're looking at fits the definition of 'trendy,' it's probably a good idea to look elsewhere.
Questions to Ask Before Buying a Red-Hot Franchise
Franchises

Questions to Ask Before Buying a Red-Hot Franchise

Sure, a high-flying company seems like a great investment . . . until it's not. Here's how to avoid buying into a company that's ill-prepared for rapid growth.
The Making of a Multi-Unit Franchise Maven
Franchises

The Making of a Multi-Unit Franchise Maven

Don't just hang up a single sign--build an empire. Here's how one franchisee did it.
Top 10 Franchises for Veterans
Franchises

Top 10 Franchises for Veterans

They want you: These franchises are embracing and supporting former military personnel in a big way.
Top 10 Sandwich Franchises Opportunities For 2012
Franchises

Top 10 Sandwich Franchises Opportunities For 2012

From Philly cheese steaks to stuffed pitas, meet the companies devouring the competition.