Tracy Stapp Herold

Tracy Stapp Herold

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.
Top 100 Homebased Franchises
Franchises

Top 100 Homebased Franchises

Want a business you can feel comfortable with, minus the cost of a storefront or office? These franchises may be just what you're looking for.
Common Franchise Terms Explained
Franchises

Common Franchise Terms Explained

Before you look into the benefits of opening your own franchise, it helps to know the terminology. We put together this cheat sheet of the most common -- and most important -- words you'll need to understand.
Top 10 New Franchises
Franchises

Top 10 New Franchises

A variety of fresh concepts are livening up franchising.
The Fastest Growing Franchises for 2013
Franchises

The Fastest Growing Franchises for 2013

Quick-serve, senior-care and cleaning firms dominate our list of the fastest-growing franchises.
How to Name a Franchise
Franchise

How to Name a Franchise

What's in a name? When it comes to franchising, a lot of goofy stuff.
What's Ahead for Franchising in 2013: Slow and Steady Toward Recovery
Franchises

What's Ahead for Franchising in 2013: Slow and Steady Toward Recovery

The franchise industry is cautiously optimistic about the year ahead after a 2012 that saw growth for the first time since 2008.
The Demographic Trends Driving Growth in Franchising
Franchises

The Demographic Trends Driving Growth in Franchising

Companies that target specific populations are a major force in the franchising upswing.
Consignment Store Franchise Grows From a Mom's Needs
Franchises

Consignment Store Franchise Grows From a Mom's Needs

Just Between Friends clothing store franchise grows from filling needs for family and friends.
10 New Franchises to Watch
Franchises

10 New Franchises to Watch

At the recent West Coast Franchise Expo, we talked to new franchises whose products and services range from sweet potato fries to temporary body art. Here are 10 to watch.
16 Common Franchise Terms: Explained
Franchises

16 Common Franchise Terms: Explained

Before you investigate opening a franchise, you'll need to know the lingo. We put together this cheat sheet of the most common -- and most important -- industry terms.
704 Business Opportunities
Franchises

704 Business Opportunities

Startup information of 704 franchises and non-franchise business opportunities.
Top 10 Global Franchises for 2012
Franchises

Top 10 Global Franchises for 2012

Our list of top global franchises knows no borders
The Pogo Stick Test: Picking the Perfect Franchisee
Franchises

The Pogo Stick Test: Picking the Perfect Franchisee

Diana Nelson of Kazoo Toys has an unusual way of fielding franchise applicants. Why it pays to be so picky.
Established Companies Try Franchising
Franchises

Established Companies Try Franchising

Decades-old companies decide to give franchising a go.
New Care-Service Franchise Opportunities
Franchises

New Care-Service Franchise Opportunities

From child care, healthcare, senior care and more, this sector of the franchise industry is thriving.