You've heard the stories of network marketing opportunities
that take people from the brink of bankruptcy to six-figure incomes
within months. If you expect to do the same, cautions Babener, you
could be setting yourself up for disappointment. "Probably
less than 1 percent of the individuals who join an MLM company will
make huge money," says Babener. "It's no different
from any other endeavor."
What often happens with new distributors is this: You join a
company expecting to make $20,000 a month after six months, with
little effort, because that's what you hear the superstars say
they've done when they give their testimonials at sales
rallies. But after a few months in the business, reality sets in:
You have yet to crack the $100-a-month barrier! Dis-couraged (and,
if you gave up your day job, hungry), you decide to fold up your
MLM tent and write the opportunity off as a bad investment.
The problem here, however, isn't necessarily the failings of
the network marketing company-it may be that you're just giving
up too soon. Success in MLM, as in any type of business, takes
time. As Babener puts it: "Individuals should look at [network
marketing] just as they would look at holding stocks in the stock
market. The true rewards come after long-term involvement, not
short-term."
Content Continues Below