Watch Your Step

4. Choosing The Wrong Product

BY Sean M. Lyden | April 20, 2000|

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As with any kind of sales position, your success as an MLM distributor hinges on your belief in the com-pany's product or service. Michael Sheffield, co-founder and chairman of the MLMIA and president of Shef-field Resource Network, an MLM consulting firm in Tempe, Arizona, puts it this way: "Why would I join a company that sells weight-loss products if I don't need to lose weight? Quite frankly, it ends up just being a money deal. But when people who need to lose weight do so as a result of taking the product, they have their own testimony to share with others. Their chances of being successful are a lot better because they're right for the product."

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Sean Lyden is the CEO of Prestige Positioning (a service of The Professional Writing Firm Inc.), an Atlanta-based firm that "positions" clients as leading experts in their field-through ghost-written articles and books for publication. Clients include Morgan Stanley, IFG Securities, SunTrust Service Corp. and several professional advisory and management consulting firms nationwide.