As with any kind of sales position, your success as an MLM
distributor hinges on your belief in the com-pany's product or
service. Michael Sheffield, co-founder and chairman of the MLMIA
and president of Shef-field Resource Network, an MLM consulting
firm in Tempe, Arizona, puts it this way: "Why would I join a
company that sells weight-loss products if I don't need to lose
weight? Quite frankly, it ends up just being a money deal. But when
people who need to lose weight do so as a result of taking the
product, they have their own testimony to share with others. Their
chances of being successful are a lot better because they're
right for the product."