Sheffield likens choosing a sponsor (the person who officially
signs you to the business) to hiring an employee. "In reality,
it's the reverse role here," he explains. "You
don't work for the sponsor, [he or she] works for you-to assist
you in being successful in the business model."
What's the danger of committing to an unqualified sponsor?
You miss out on the consistent one-on-one coaching and the training
sessions you need to be successful in multilevel marketing.
"If [the sponsor] doesn't know how to be successful in the
business, then you've got to look above that person in your
upline if you want to find people to help you grow your business,
and they may not have time to help you," Sheffield warns.
"If you're not an experienced multilevel distributor,
choosing your sponsor can mean the difference between tremendous
success or predictable failure."