Many people sign on with a multilevel marketing company because
they're attracted to the high income potential or the prospect
of earning money from home. What they don't realize until after
starting the business is that they weren't really cut out for
MLM in the first place. As a result, they feel frustrated and
embarrassed.
Before you invest, here are four questions that will help
determine whether MLM is right for you:
1. Are you a self-starter? With an MLM company, you
won't have a boss to tell you how many calls you need to make
or what time you need to wake up. To succeed, you've got to be
the tough boss who ensures the work gets done. Are you up for the
challenge?
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2. Are you a people person? "Network marketing is a
people business," says Babener. "It's the only way
you'll make sales and get recruits. If you're not a people
person, [MLM] isn't for you."
3. Are you a positive thinker? As with any type of sales
endeavor, you'll face plenty of rejection in a network
marketing business. Successful MLM distributors know how to put a
positive spin on even the most negative circumstances to keep
themselves motivated and achieve their goals.
4. Are you comfortable with the MLM business model? This
is the most critical question because, even if you're a
go-getter and have a positive attitude, if you're not
comfortable conducting business through the network marketing
distribution method, you'll flounder in MLM. The high-income
distributors are completely sold on network marketing and convinced
that it's the best way for them to do business.
The Bottom Line
While the upfront costs of MLM opportunities pale in comparison
to the capital requirements for buying into a franchise or starting
your own business from scratch, take your decision as seriously as
if you were about to invest your life savings because there's
more at stake here than money. "The smart multilevel person
who looks at an MLM opportunity," says Sheffield, "is
going to make sure the company is as solid as it can be and will do
their due diligence because they know that their reputation and
credibility is on the line."