Q1 - Importance: How important is public relations to your company (not important, somewhat important, important, very important)?
Q2 - Home: Where does the PR function reside within your company? For example; it's a division on its own, marketing handles it, the CEO's office manages it, we outsourced to an agency, we don't have an official PR component.
Q3 - Frequency: If PR is part of your business model, does your company issue press releases on a set schedule (i.e., one every week or month) or only when you decide that you have something newsworthy to announce?
Q4 - Social Media: How has the evolution and adoption of social media impacted your PR tactics?
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.