If you've tried logging onto Facebook today (Sept. 23, 2010), you may be wondering if there's something wrong with your internet connection or if Facebook is down. Fear not; it's not you! Sadly, it seems many people and their grandparents (yes, your customers' grandparents are likely trying to access Facebook also) are receiving a message similar to this one:

Facebook-Down-Message.jpg



According to my source at the world's No. 1 social networking site, Facebook is currently experiencing "site issues" causing the platform to either be slow or unavailable for some members.

Today's outage--the second in as many days--calls into question the viability of depending on Facebook exclusively (or any other third-party communication platform for that matter) for your company's engagement campaigns. As I point out in 5 Reasons Why You Shouldn't Abandon Your Blog for Facebook, you should view your company blog--assuming you have one--as operation central for your organization's market positioning, communications and online community building initiatives, not Facebook.