You can be on Entrepreneur’s cover!

3 Tips for Safe Holiday Shopping Over Mobile Devices With cyber criminals targeting mobile users more than ever, keep security top-of-mind this holiday season.

By Hiten Samtani

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

The holiday shopping season is in full swing, and consumers -- including business owners -- are increasingly reaching for their smartphones and tablets to satisfy their retail itch. One in three people in the U.S. will use their mobile devices to make a purchase this holiday season, according to a recent study by Chicago-based ecommerce consulting firm the e-tailing group.

Problem is, cyber criminals have taken notice, and they're targeting mobile shoppers. "As financial transactions migrate to mobile devices, so do cybercriminals," says Chiranjeev Bordoloi, co-founder and CEO of TopPatch, a New York City cybersecurity company.

Consumers often feel an urgency to make quicker purchasing decisions due to the rapid growth of daily deals and other online offers, Bordoloi says. That means savvy cybercriminals can target consumers in a particular location and capture information such as names, addresses and credit card numbers. They can also trick consumers into divulging this information through malware and phishing scams.

To safeguard against these threats and help ensure a nightmare-free holiday season, Bordoloi recommends these three security tips when shopping with a mobile device:

Related: 3 Scary Online Security Mistakes to Avoid

1. Adjust your device's Wi-Fi settings. Open access Wi-Fi networks -- such as those in parks and public spaces -- are notoriously easy for hackers to crack, Bordoloi says. Many phones and tablets are pre-set to connect to these networks when in range. Hackers can seize control of an open network and gain access to any data that flows through it, including credit card numbers and billing addresses.

If you're going to shop this season using a mobile device, do so using only Wi-Fi networks you trust. Shoppers on-the-go should check their device to make sure it asks permission before joining a network, Bordoloi says. The process can vary between iOS, Android and other mobile operating systems.

You can also simply use the internet network supplied by wireless service providers, if your device is 3G- or 4G-enabled. These are hosted networks and therefore more difficult for hackers to crack into, Bordoloi says.

2. Be skeptical when downloading apps from unknown developers. If you consider downloading a shopping app this season, keep in mind that cybercriminals can use apps to capture sensitive information, Bordoloi says. Learn about the developer's credentials before downloading an app.

"It takes one minute to search online for the developer's name and the word 'malware,'" he says. Always download the latest version of an app since developers tend to fix security holes in updated versions.

3. Don't fall for 'phishing' scams and too-good-to-be-true deals. If you receive a deal from a brand you don't recognize, avoid clicking on any of the links in the e-mail or text -- especially with time-sensitive deals, Bordoloi warns.

Be cognizant of phishing scams, which are attempts to lure you into divulging your personal information. These could be personalized email messages or texts telling you about exclusive deals and discounts. Phishing scams take advantage of a consumer's anxiety to secure the best possible price, so it's important to do your research before you click.

Related: 5 Smartphone Tips to Protect Against New Malware Attacks

Hiten Samtani is an editorial intern and contributing writer for Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Devices

Solo Traveling Entrepreneurs Will Love These Translation Earbuds — $90 Through April 21

The Mymanu CLIK S Translation earbuds have been featured at CES multiple times and won the Red Dot award.

Side Hustle

This Flexible Side Hustle Is Helping Millions Earn Extra Cash — and Might Be 'More Attractive' Than an Office Job

Side hustles remain popular for additional income — and have many questioning the 9-5 model altogether.

Growing a Business

'Emails Work!' This Entrepreneur Says Email Marketing Is Still the Best Way to Connect and Sell. Here Are His Top Tips.

Fishbowl CEO Adam Ochstein breaks down effective email marketing and explains how a hotel chain helped shape his idea of data personalization.

Business News

Nike Responds to Criticism Over U.S. Women's Olympic Uniforms: 'Everything's Showing'

The company is the official outfitter for the U.S. Olympic track and field athletes.

Starting a Business

The Most Successful Entrepreneurs Know How to Say 'No.' Here's the One Exercise You Need to Learn This Skill.

There's a robust correlation between success and having the ability to say "no" to opportunities that don't serve you. Here's how can learn how to master the art of saying "no," too.