Chill Out LA founder Erin Mahoney-Harris knew her 3-year-old spa-rating website was in desperate need of a makeover. "The readers love us; the business loves us. I know the potential is there, but I need somebody with the business acumen to take us to the next level," said Mahoney-Harris. So internet marketing expert David Towers stepped in to give her struggling site a new, hopefully more profitable, attitude. This year, revenues may hit about $20,000, and Mahoney-Harris wants to change that.
The website actually grew out of a failed book proposal on affordable spas. Now, Mahoney-Harris uncovers spa deals in Los Angeles, targeting local health and beauty devotees. Towers reviewed her operation and offered several key changes to help the website thrive. First, Towers pointed out the site needed "spa colors, sexy photographs and a Zen-like appeal." And while Mahoney-Harris was focusing on finding national advertisers and revenue sources, Towers suggested she try to create a personality for the site and develop a loyal user community by blogging and creating a site on Facebook and MySpace. To find out what other suggestions Towers had for Chill Out LA, check out the rest of this LA Times article.
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