Home > Entrepreneur Daily > January 14, 2008

Entrepreneur Daily

Coupons Go Digital

(Business News, Tech)

Are the days of clipping coupons numbered? If supermarket chains have their way, they just might be. According to this article on MSNBC.com, several chains are testing paperless coupons. Instead of the traditional coupon-clipping method, shoppers load online discounts onto their store loyalty cards, then receive the credit at checkout. Some grocers, like Kroger Co., the nation's largest traditional grocery chain, are hoping to build loyalty among customers who are spending more and more time online. But this online process may not be welcomed by everyone. "If you're very computer savvy, this is probably a plus," said Peter Meyers, vice president of marketing firm ICOM Information & Communications LP. "But if you're more of a traditionalist, paper is very familiar and this is not."

Some stores are also offering in-store paperless coupons, which would cut the price electronically at checkout.

The Scoop on Tech

(Business Trends, Tech)

Last week, we told you about a good wrap-up of the Consumer Electronics Show on the TrendCentral website. Now we have more insight into CES from Entrepreneur's own assistant technology editor, Amanda C. Kooser. In general, Kooser discovered many incremental improvements to existing products. For instance, take GPS. She says many companies are jumping on this hot technology, including Hewlett-Packard. New features she noticed include more advanced voice commands, online route planning and sharing, and real-time updates that go beyond traffic warnings. In addition, HDTVs continue improving and are increasingly being used for home offices, meeting rooms and executive desks. More affordable HD video cameras are also coming on the market, as are digital video cameras that record to flash memory. Another new tech toy to watch out for is 3D TVs; Kooser says they're out, but don't have much content available yet.

As for trends to watch for, Kooser says recycling and reclamation are the name of the game. From the beginning stages of product design to packaging, watch for more green initiatives. Lastly, Kooser says design is becoming more important. For example, Lenovo has introduced a line of very slick-looking laptops, and HP has added some subtle imprint designs to some of their products as well.