(E-Commerce, HR and Management, Tech)
Wi-Fi hot spots are a relief to many entrepreneurs on the go. But according to this Wall Street Journal Online article, you may want to think twice before signing on. The article says that many Wi-Fi users aren't aware of just how easy it is for hackers posted at hot spots to steal personal information. And it's not just personal financial information they're after--it's also your company's network. As a rule of thumb, the deputy assistant director of the FBI's cybercrimes division, Shawn Henry, said, "You've got to assume that anything you are doing is being monitored." The FBI doesn't have any exact figures on the number of wireless-hacking incidents since many businesses that offer Wi-Fi, like hotels, don't report incidents for fear of bad publicity.
Here are some tips to help you stay safe while surfing the net, no matter where you are:
- Stay current--Make sure your laptop is up-to-date. Keep your firewall, antivirus and antispyware software current, too.
- Use a virtual pin number--VPNs can be set up for personal, as well as corporate use.
- Bank at home--Avoid conducting financial transactions at a hot spot.
- Name your home network--For your home network, don't use the generic name that came with the wireless router.
- Give Wi-Fi a rest--Turn off your laptop's Wi-Fi capabilities when you're done using the internet.
- Wire up--Use a high-speed connection that plugs into your laptop instead of Wi-Fi if at all possible.
(Business Trends)
Last month,
Entrepreneur
predicted that specialty and gourmet foods would continue prospering in 2008. So far, it looks like that prediction is holding up. According to this article from SignOnSanDiego.com, despite the slowdown in the economy, specialty foods continue being gobbled up. Here's some food for thought: The National Association for the Specialty Food Trade found that while overall food sales have increased about 4 percent over the past two years, the specialty food sector has grown 17 percent. "Historically, if the economy is bad, when disaster strikes, people buy food," said Lynne Barra, president of Paradigm Foodworks. Barra agreed with other foodies who say that while people may cut down on cars, boats or jewelry, chances are good that gourmet food will still be a must-have.
Another reason specialty foods continue their upward path is attributed to more consumers seeking out healthy products at stores like Whole Foods. "The specialty business is coming of age," said Russ Bruhn, president of Carlsbad Gourmet, referring to the many consumers concerned about high-fructose corn syrup and trans fats.
(Business News, E-Commerce)
Three young entrepreneurs recently embarked on a new business venture that fits them all just right. Size Me Up is a website designed to help online shoppers quickly determine their correct size in various brands and styles. The fashionable website was the brainchild of University of North Carolina, Chapel Hill graduates Melissa Adelman and Jessica Crowell, and University of California, San Diego student Garrett Berg. For Adelman, who is 5'10", the website was the perfect solution for people like her who became frustrated with trying to find clothes to fit unusual proportions. Not to mention the fact that one size in one brand is most likely different than the same size in another brand. That's the problem Crowell ran into, and she says she still hasn't successfully purchased a pair of pants online.
Right now, the site is still in the building stages, asking guests to provide their data pertaining to the sizes and brands that fit them best. Eventually, as the site progresses, shoppers will be able to click on the Size Me Up button and immediately find their correct clothing size in whatever brand they're interested in.
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