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Entrepreneur Daily

January 03, 2008

Politics in the Workplace

(HR and Management)

To some people, political views are as personal as religious beliefs and morals. That's why the results of a Vault.com survey are surprising. According to the survey, 35 percent of bosses openly share their political views with employees. Nine percent of workers said they've felt pressured to conform to their boss' views. Additionally, 30 percent of respondents say co-workers have tried to sway their votes.

Only about half of those surveyed said they were open about their own political views at work, while 66 percent said their co-workers candidly discuss politics. And 46 percent have actually witnessed a political argument between colleagues in the workplace.

To find out what kind of political discussions are office-appropriate, check out this column by Ilene Wasserman.

Marketers Resolve to Get Creative

(Marketing)

Marketers across the U.S. are resolving to break away from the tried-and-true marketing tactics of years past, and to reach out to consumers in new, exciting ways. According to eMarketer, an October 2007 Next Level Strategic Marketing Group survey of marketers found that almost two-thirds of respondents plan to include innovations, line extensions or new marketing initiatives in their strategies for 2008. More than one-fifth wish they had found more creative ways to reach their intended audiences in 2007.

Of those surveyed, about 42 percent believe TV will take the biggest hit in the next few years, followed by newspapers and magazines. U.S. consumers are spending more time online and are relying on DVRs to skip through commercials, creating a disconnect with marketers who've continued purchasing the same ad buys year after year.

New Rules for Air Travel

(Business News)

Effective January 1, the FAA implemented new rules concerning lithium-based batteries in checked baggage. According to this Yahoo! Tech column, installed batteries and spare batteries are treated differently. Travelers will no longer be allowed to pack spare batteries in checked baggage, but they may check equipment with batteries installed. In carry-on luggage, passengers can pack as many batteries as they want, as long as they contain less than 8 grams of lithium each. In addition, travelers can bring two spare batteries with a total lithium content of 25 grams. The FAA suggests packing spare batteries in plastic bags. For additional guidelines and details, go to the DOT website.

 







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