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Entrepreneur Daily

October 16, 2007

Cemeteries Go Green

(Business Trends)

Halloween is just around the corner, which makes this entrepreneurial story that much more timely. In the past, we've featured entrepreneurs making a living off of funerals and burials. ABC's Nightline  recently featured another entrepreneur making a living off of death. His name is Tyler Cassity, and he's a cemetery mogul. He's known for creating video diaries for the dead and even movies shown on mausoleums. His latest venture is a "green" cemetery in San Francisco. It's called Forever Fernwood, and after purchasing it in 2004, Cassity re-opened for business last month. A section of the cemetery is being set aside strictly for green burials, which replace caskets with biodegradable shrouds and rocks or shrubs in place of a tombstone.

But don't expect to see dozens of green cemeteries in your town just yet. So far, Cassity's ideas aren't being welcomed by the rest of the industry. According to Nightline, there are more than 6,000 cemeteries in the U.S., and only five of them are green.

The Softer Side of Home Depot

(Business News)

Two new test stores will say goodbye to Home Depot's signature orange and masculine appeal and say hello to earthy, female-friendly tones. It's all part of Home Depot's plan to woo female shoppers. The cozier test stores will open in Concord, California and Charlotte, North Carolina. "Nothing about this store feels like the Home Depot you know today. It feels much more like a studio environment," said Jason Feldman, the company's senior director of merchandising. "Imagine a Home Depot designed by a woman." This idea of a studio is exhibited in the Design Center concept of the stores, with lower ceilings and desks for clients to use while planning their projects. The more feminine Home Depots will feature upscale furniture, a larger home organization area and a garden shop boasting orchids and pottery.

According to Feldman, women make 80 percent of the decisions concerning home improvement projects--and competitor Lowe's is already doing a good job of luring female consumers.

Happy National Boss Day

(Business News, HR and Management)

Are you wondering why your employees are acting especially friendly, productive and attentive today? Chances are they're either just plain sucking up, or they're honoring you on National Boss Day. The day was established by a secretary named Patricia Haroski in 1958 when she realized the need for a regular date for her large company to pay tribute to their bosses.

This article from OrlandoSentinel.com pokes fun at the day by pairing the "bad bosses of prime time" with the perfect Boss Day gift. For example, the character of Michael Scott, the boss on The Office, known for his politically incorrect and overly friendly ways, would probably find humor in a "Best Boss" whoopee cushion. Check out the rest of the article to find out what presents best fit the bosses of Ugly Betty and The Simpsons.

 







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