Breast Cancer Awareness isn't all about pink ribbons. Entrepreneurs who have dealt with the disease are bringing some interesting products to market in response to their experiences.
Two entrepreneurs taking action after a fight with breast cancer are sisters Jeanette Caligiuri and Bonnie Scalfaro, owners of Faith and Hope Boutique in Abington, Pennsylvania. Their boutique specializes in breast forms, bras, loungewear, bath and body products and more.
After the sisters both had mastectomies, they found that they couldn't find bras that fit properly and that the items made for breast cancer survivors weren't very attractive, so they took matters into their own hands and just started selling attractive bras and personal care items in their new store this month.
Banu Ozden, formerly the director of computing systems research at Bell Laboratories and a faculty member at the University of Southern California, started her business, SmartMedicalConsumer.com in response to the trouble she had with her medical bills when she was first diagnosed with breast cancer in 2001. First, she had trouble getting a straight answer from doctors or insurers about what her treatment would cost. Then she ended up being over billed by more than $4,000, and it took her months to find and right the mistakes.
In 2005, Ozden was diagnosed again--this time her breast cancer had metastasized. After finding that she could tolerate her treatment well, she decided to take the leap, leave her job--and her good health insurance plan--and start her business.
She developed an online application that would not only track patients' bills, but would also detect billing errors. SmartMedicalConsumer.com, which launched in 2005, has been available to the public since January. Ozden expects it to receive about $6 million in funding over the next two years and plans on licensing the app to corporations and insurers while still letting individuals use the service, too.
For more on women entrepreneurs with breast cancer, check out "In Business With Breast Cancer."