Webkinz, the popular stuffed animals, have become a phenomenon among elementary-school-aged children. And so has their website, Webkinz.com. But according to this
New York Times article, that website is coming under fire by parents, upset over the placement of advertisements on the site. An advocacy group based in Boston, The Campaign for a Commercial-Free Childhood, is demanding that Webkinz.com remove its ads. "One of the reasons why parents buy Webkinz for their children is the expectation that the site will be free from advertising," said Susan Linn, the campaign's director. "It's disappointing that the site is choosing to maximize revenue at the expense of children."
Ganz, the company that introduced the dolls, uses Webkinz as a roundabout way to charge for online content. When Webkinz are purchased in stores, they come packaged with access codes for the site. Traffic on the site has grown by more than 800 percent over the past year, and it received about 7.29 million unique visitors in October. Ganz wasn't available for comment when the New York Times ran this article.