(Business Trends, E-Commerce, Marketing)
Local.com, a local search engine, is giving small-business owners another reason to advertise on their site. Today, the company announced they're extending their reach thanks to a strategic partnership with Citysearch, an online guide. The relationship will allow Local.com to benefit from additional advertiser revenue and content on its site, including more than 1 million editorial and user reviews, business coupons and photos. Citysearch will also increase its advertiser reach on Local.com and its distribution network of more than 400 regional media sites. "This relationship allows our merchants to expand their local advertising reach and connect with more consumers, while delivering a consistent message across the local web," said Rob Angel, Citysearch's vice president of media and advertising.
(Business Trends, Tech)
Have you ever seen something funny happen, or heard an interesting comment that you wished you could blog right away, but didn't have a computer nearby? A new trend spotted by Trend Central's Intelligence Group could soon change that dilemma. "Blog bars" are computer terminals that give the public the ability to post in real time and on location. These bars are already popping up in locales as a creative way for consumers to experience brands, stores and events. Consumers can immediately post thoughts and reactions, and pose questions that are immediately answered. If you're a retailer serving mostly young people, you may want to consider picking up on this trend. As Intelligence Group points out, young people can't say enough about how important their online lives and identities are.
(Business Trends, E-Commerce)
We've blogged about the popularity of giving gift cards during the holiday season, but here's something we haven't seen before: Healthcare gift cards. Givewell.com is promoting healthy living with their product, a prepaid Healthcare Visa Gift Card. They say it's an ideal gift for college students, elderly parents or expectant mothers. Gift-givers can choose any amount between $25 and $5,000 to load on the card, and the card itself costs $4.95. The healthy gift can be used to pay co-pays at doctor's offices and pharmacies in addition to dental care, vision care, memberships at health clubs and even cosmetic surgery.
The card can be purchased online or by calling 877-850-3774.
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