Despite the "bigger is better" mentality for the super-rich in 2007, analysts are predicting the wealthy will downsize in the New Year. According to this
Wall Street Journal article (subscription required), growing concerns about inequality and the environment, coupled with the fallout from the debt-market crisis, will create a year of moderation for the super-rich in 2008. The article says to expect buzzwords like "mass luxury" and "exclusive" to be replaced by "authenticity" and "sustainability." But that doesn't mean the rich will stop spending altogether. That's because they have more of a financial cushion than average consumers, and receive the majority of the nation's wealth and income growth.
Part of the expected "downsizing" effect will likely motivate the super-rich to live in green-friendly eco-mansions with drought-averse gardens. And they'll still fly private jets, but they'll run them on new "green" programs. Other trends expected to catch on after Jan. 1 include a slowdown in the prices for art, wine, vintage cars and other collectibles, in addition to more millionaires seeking out unusual experiences instead of Gucci bags and Bentleys.