Leap year day only happens every for years--and companies across the country want to take advantage of it when it arrives this year, on Friday, February 29. From frog-oriented promotions to marketing campaigns playing off the date, leap year day is becoming another day for marketers to integrate into their plans. Some businesses, like Boston Market and Morton's The Steakhouse, are offering free lunches or dinners to those born on February 29. Other promotions, like Papa John's Perfect Pan Pizza, which launches this Friday, play off the name of the day with a tag line like "One Giant Leap for Pankind." According to the Honor Society of Leap Year Day Babies, there are about 200,000 leap day babies in the U.S.

Before you try to work leap year day into your marketing this week, here's some advice from Allen P. Adamson, director of the New York office of branding firm Landor Associates. "For certain brands, it perks things up," Adamson says. "But it wouldn't fit with anything serious like insurance, financial services or medical things. Using leap year in those instances could really undermine the rest of the message."

The secret to employee happiness may be simpler than you think. According to a recent survey, commissioned by Florida-based Blumberg Capital Partners, one in three workers said they had accepted a job--or quit one--because of the most basic working conditions. The top areas of concern for many of the 500 employees surveyed were the indoor climate, filthy bathrooms, outdated furniture, persistent foul smells, leaky ceilings or windows, worn carpeting and rodents or insects. More than 75 percent of those polled said the condition of their offices affected how they viewed their employer, and 30 percent said they worried that unhealthy or unsafe working conditions in their building could make them sick.

Amy Lyman, co-founder of the Great Place to Work Institute, says when employees complain about unfavorable office conditions, there's usually more to it. "People don't quit just because the bathrooms are dirty," she says, "but because employers that don't keep the bathroom clean don't respond to other worker concerns as well." According to Lyman, the bathroom message is that "these are not high-trust environments."