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Home > Entrepreneur Daily > May 1, 2008

Entrepreneur Daily

May 01, 2008

Innovative Packaging Idea

(Business Trends, Marketing)

Add this to the "Why didn't I think of that?" column: tear-off labeling for wine bottles. We've all been there, desperately trying to memorize the name and year of the delicious bottle of wine consumed at dinner, only to wake up the next morning with no memory of it whatsoever. South Australia's Oxford Landing has the solution. According to Trend Central, Oxford Landing's Shiraz features a tear-off section on the back of the label, complete with all the pertinent information. It's a great example of taking a traditional product and putting an innovative twist on it--something consumers will appreciate.

New Frozen Treat Trend

(Business Trends)

First there was Red Mango--or was it Pinkberry? Regardless, ever since those two rock stars of the fro-yo market burst into song, everyone's wanted to sing along to their tune. New stores produce their own renditions of the Red Mango/Pinkberry-style yogurt, with more flavors and toppings while still boasting yogurt's natural health benefits and flavorful taste.

This store, however, offers something new: self-serve fro-yo. For 30 cents an ounce, California-based Yogurtland allows its customers to dispense the flavor or combination of flavors they want directly into a paper cup and scoop the toppings they want atop their mountain of tart and/or sweet frozen yogurt. The long lines show that business is booming and the chain plans to open new stores in San Diego, Honolulu, Las Vegas, and Dallas throughout the year.

And just as quickly as the frozen yogurt trend has grown, Yogurtland's self-serve business strategy has also spread. Yogurtopia and Tutti Frutti Yogurt have adopted a similar "freedom of choice" approach with customers. Tutti Frutti Yogurt has locations in Texas, Georgia, California, and Washington State, while Yogurtopia plans to open its second California location this fall.--Whitney Chen

Small Business Hiring Slows

(Business News, HR and Management)

The April 2008 SurePayroll Small Business Scorecard, an economic indicator that tracks the health of U.S. small businesses, indicates that small business hiring increased last month and salaries decreased slightly.

Year to date, small business hiring has increased 1.0 percent and salaries are down 0.1 percent. The current average small business salary in the United States now stands at $32,567.

"Hiring was up last month but the pace of growth was very low compared to prior months," noted Michael Alter, President of SurePayroll. "Entrepreneurs are incredibly resilient, but it does appear that the economy is taking a toll on small business growth."

SurePayroll's analysis is based on payroll records of over 18,000 companies who use SurePayroll's payroll service. For more details on the SurePayroll Small Business Scorecard, visit SurePayroll's website.