Social networking giant Facebook is stepping into MySpace territory, announcing a grab bag of new features and add-ons to challenge its No. 1 competitor. Now members will be able to recommend and listen to music, insert Amazon book reviews and play games using a plethora of widget-like tools designed to liven up the basic profile. The popular networking site is second in membership to goliath MySpace, but has seen a doubling in membership after opening itself up to all internet users--not just students. Now it hopes to become the go-to "social operating system," according to 23-year-old chief executive, Mark Zuckerberg, but will stay focused on retaining its identity. To avoid MySpace's spam and fake profiles problems, developers have been asked to stay within guidelines-- including no blinking pictures or automatic music playing--to maintain a semblance of uniform appearance.--Joanne Yao