Home > Entrepreneur Daily > May 7, 2007

Entrepreneur Daily

New Site Puts a Price on Love

(Business Trends, Tech)

How much is love worth to you? That's the question a new online dating site is asking. According to MediaPost, the site iminlikewithyou.com allows potential daters to bid for access to profiles they like by using points. Those points can be earned by inviting others to join the site, by answering site-generated questions, or by creating a game for other users to spend points on. Right now, the site's in closed beta, so daters can only join the network if they're invited by another user.

What's in a Name?

(Business News, Marketing)

Apparently, a lot. We first blogged about Cocaine energy drink in October, just a few months after it began appearing on store shelves. Its controversial name immediately grabbed the attention of the Food and Drug Administration, not to mention parents across the country, saying it was promoting the use of the actual drug. Today, Las Vegas-based Redux Beverages LLC says its Cocaine energy drink has been pulled from stores nationwide because of concerns regarding its name. The FDA issued a warning to Redux last month, saying the company was illegally marketing Cocaine as a street drug alternative and a dietary supplement. A partner of Redux says the company plans to continue selling the drink, but under a new name for the time being.