Home > Entrepreneur Daily > May 9, 2007

Entrepreneur Daily

A Pickle of an Idea

(Business Trends)

This is one business idea you're going to have to see to believe. In Mississippi, entrepreneurs are stirring up batches of Kool-Aid dills to sell at their local markets. Yes, Kool-Aid pickles. According to a special-education teacher in the area, it's easy to make a gallon of the popular concoction. Simply cut the pickles in half, make double-strength Kool-Aid, add a pound of sugar, shake it and let it sit in the fridge for a week. "This whole Kool-Aid pickle thing is going so good, you wonder why somebody hasn't put a patent on them," said teacher Billie Williams. The main consumers of this interesting treat are, not surprisingly, youngsters, who shell out anywhere between 50 cents to $1 for their cherry or tropical-flavored treat.

What does Kraft Foods have to say about their Kool-Aid trademark being borrowed by the pickle makers? "We endorse our consumers' finding innovative ways to use our products," said Bridget MacConnell, a senior manager of corporate affairs at Kraft. I wouldn't be surprised if this rather wacky idea finds its way to a store near you this summer.

The Dreaded Business Meeting

(Business News, HR and Management)

What are your business meeting pet peeves? Is it eager employees who answer their cell phone when it rings, or tired employees who drift off during your presentation? If you notice these disturbances in your office, you're not alone. Opinion Research USA launched its new "Ouch Point" series today, starting off by measuring tolerance thresholds at business meetings. The study found that disorganized, rambling meetings topped the list of meeting annoyances at 27 percent. Employees who interrupt their peers and try to dominate conversation during the meeting followed at 17 percent. Interestingly, while cell phone interruptions came in at 16 percent, frustrations over people checking BlackBerries only measured about 5 percent. Other pet peeves include people falling asleep in meetings, lack of refreshments and meetings without bathroom breaks.