(Business Trends)
Ordinary hotels and motels are yesterday's news. What's hot right now? Smaller, hipper properties known as boutique hotels are popping up all over the country--and this is just the beginning. The latest trend in the world of hotels is to focus on a younger, trendier clientele made up of Gen X and Yers, and even young boomers. Large chains like Starwood and Marriot are getting in on the trend by launching hip brands to capture the younger traveler. And it's about time. According to Smith Travel Research, the number of boutique hotel rooms in the country has increased by more than 15.3 percent since 2001.
Another option for hoteliers-to-be? Mobile hotels. Check out this snippet from Trend Central about Hotel Movil in Spain. The 18-wheel contraption offers 11 luxurious rooms with private bathrooms and an upper deck for sunning.
(Business News, Marketing, Tech)
As Google continues to dominate web searching, the internet powerhouse is being careful not to overstep its boundaries when it comes to online advertising. Google Vice President Susan Wojcicki said Tuesday that while the company is working to give advertisers a better way of targeting products to Google users, they are staying away from keeping long-term information on search activity.
Google's current offering that links search terms to advertisements is projected to earn the company more than $16 billion this year. But rather than inviting potential privacy issues by expanding into behavioral targeting, which would track a user's web searches and other activities over an extended time period, Google has been testing a new system that attempts to link the user's current search term with the previous inquiry made during that session. Assuming that the two searches are related, the new feature would ideally provide the user with more relevant and useful advertisements. "What we are very careful about is traditional behavioral targeting," Wojcicki explained. "Nothing is stored, nothing is remembered. It all happens within that session."--Kevin Manahan
(Business Trends, Tech)
With blogs being used for a variety of purposes today--from teenagers posting on online journals to others like us at Entrepreneur updating readers on news and trends--you never really know what kind of impact your online musings will make.
And as Ramon Ray, editor of SmallBizTechnology.com and Entrepreneur.com's Tech Basics columnist, discovered, you never know
who will be reading your posts either
. After initially requesting an interview with Dell CEO Michael Dell at last month's launch of the computer giant's new Vostro series and being turned down, Ray was surprised when he was later asked to emcee the event instead. Ray gave a brief presentation before introducing Dell to those in attendance, as well as countless others via webcast. Ray credits his blog for his fortunate experience. "Of course just because one has 'a' blog does not mean you'll get to meet or be with some famous person," Ray told Anita Campbell, editor of SmallBizTrends.com, in an e-mail. "However, a blog with useful content, at the right time, seen by the right person can lead to some interesting opportunities for a blogger."--Kevin Manahan
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