Home > Entrepreneur Daily > August 3, 2007

Entrepreneur Daily

August 03, 2007

Where Were the Editors?

(Marketing)

If you're looking for another reason to have a second pair of eyes look over your work, we've got two. First, check out this article on the worst company URLs. If you look closely, you'll see the companies weren't trying to come off as anything but professional. But when they paired two words together, sometimes those words blended to create words we can't even repeat here on Entrepreneur.com. So when you get excited about your startup and prepare to purchase your domain name, have an associate or friend take a careful look to make sure you're spreading the right message about your business.

If those URLs aren't bad enough, find out why you should never trust a free internet translator. For example, Pepsi's "Come Alive with the Pepsi Generation" campaign didn't exactly translate as it should have in Chinese. Instead, the slogan read, "Pepsi Brings Your Ancestors Back from the Grave." It wouldn't hurt to have a native speaker double check your intended message before broadcasting or publishing your slogan in another language.--Kristin Edelhauser

 

We Work Hard for the Money

(Business News, Business Trends, HR and Management)

A new study reveals that twentysomething women are closing the wage gap between men and women. In New York, Los Angeles and other metropolitan cities, women have actually forged ahead of men in salary earnings. In Dallas, full-time working women are making 120 percent of the average male salary. A close analysis shows that graduating college has a huge hand in this. In 2005, 53 percent of New York's working women were college graduates, with many of these women choosing to invest in their career rather than getting married right after college. As women enrolled in college and graduate school continue to outnumber men, their hard work and flair is finally paying the wage difference.--Jessica Chen

Can Co-Workers Be Friends?

(HR and Management)

While office picnics and after-work cocktails may seem like an ideal way to boost company camaraderie, an AOL News story shows that there also could be disadvantages to becoming best buddies with your co-workers. Procrastination, office gossip and rivalries are among the possible drawbacks to developing friendships at work. "It's really a huge danger," said Michael Jalbert, president of search and recruitment organization MRINetwork. "Many people who are friends also find it hard to give unbiased criticism. Supervisors who become friends with subordinates can create jealousy and a sense of unfairness at the office."

  Yet studies also show that there are strong benefits to co-worker relationships. Employee satisfaction increases nearly 50 percent as a result of office friendships, according to research by The Gallup Organization. "The more open, friendly places are the best places to work," said Kaye/Bassman International CEO Jeff Kaye, whose employees, many married or related, once went on a Caribbean cruise together. "Being yourself and having friends at work creates a more fulfilled life and greater productivity."--Kevin Manahan

 

 







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