Home > Entrepreneur Daily > September 10, 2007

Entrepreneur Daily

Social Networking for Seniors

(Business Trends, Marketing, Tech)

Move over MySpace and Facebook--there are some new, much older kids on the block. Or as an article in The International Herald Tribune puts it, they're Facebook, with wrinkles. New social networking sites with the boomer demographic in mind are taking the net by storm. Sites like Eons, Rezoom, Multiply, Maya's Mom and Boomertown are all hoping to capture the more than 78 million boomers, most of whom are regular internet users.

Why is this such an ideal market? Boomers typically have more money to spend, pay more attention to advertisers and have more patience. While younger social networkers may use MySpace to find friends or information on a hot new club, their older counterparts use sites like Multiply to share family photos and enter forum discussions on topics that affect them and their family.

Gourmet Marshmallows Find a Niche

(Business Trends)

Until now, most people probably only considered consuming marshmallows while sitting around a bonfire and roasting s'mores. But now, marshmallows are making a comeback--and getting a luxury makeover, too. Yesterday's mundane Jet-Puffed marshmallows are being replaced by gourmet concoctions with caramel swirls and even passion fruit. Why now? "What's trendy in foods these days are nostalgic, classic foods," said Suzanne Lombardi of Whole Foods. Thanks to the new wave of marshmallows, the industry has increased sales by 7.4 percent through July compared with the same period last year. But the treats don't come cheap: A one-pound sampler of gourmet marshmallows goes for $28 at Dean & DeLuca, while a sack of 16 caramel swirl marshmallows is priced at $5.99 at Plush Puffs Gourmet Marshmallows.

New Culprit in Bee Die-Off

(Business News)

In May, we explored the effects of Colony Collapse Disorder on beekeepers and other businesses in "Should You Care About the Bees?" Now, researchers say they've come one step closer to uncovering the mysterious colony collapse thanks to months of genetic testing. Though scientists stress their findings aren't definitive, they have found a correlation between Israeli Acute Paralysis Virus and CCD. "We still have a great deal of research to do to resolve why bees are dying in the U.S. and elsewhere," said Jeff Pettis of the U.S. Department of Agriculture's Agricultural Research Service. Pettis advises that beekeepers stop using imported royal jelly in their hives in case these findings are correct. To read more about Colony Collapse Disorder and the most current findings, see this article on MSNBC.com.