September 12, 2007
(Events and Resources, Tech)
Starting a new business is never simple. From the technological issues to funding, entrepreneurs face hundreds of potential headaches as they try to get their startups off the ground. Amazon is hoping to alleviate those headaches for one lucky entrepreneur with its "Amazon Web Services Start-Up Challenge." The contest is aimed at startups and software developers who may need online-software services to launch their company. Through Amazon's Web Services, entrepreneurs can rent those services, such as data centers and servers, to save money during the early stages of business. The entrepreneur with the most original and promising business venture will win a cash prize of $50,000, along with $50,000 in Amazon Web Services credits, mentoring services and a financing offer from Amazon.
To enter, you must submit an online application by October 28. From there, five finalists will be chosen and announced in November, when Amazon community members will vote for their favorite startup.
(Marketing, Tech)
The video-game and electronics industry has long been dominated by men. But according to a recent study done by advertising agency Saatchi & Saatchi, "lady geeks" are fed up with that notion. The study reported that 35 percent of female internet users would spend more on consumer electronics if retailers tried targeting them for a change. Approximately 50 percent of those surveyed said they've walked out of shops or left websites without purchasing anything because they couldn't find what they wanted. In addition, the women reported disdain for the pink-colored electronic gadgets on the market, saying they'd prefer a sleek, well-designed product rather than a "feminine" one. "There is a real opportunity here for brands and retailers in the consumer electronics sector to target women," said Belinda Parmar, author of the report and a planning director at Saatchi & Saatchi.
(Marketing)
Have you ever wondered how your company can target the on-the-go college demographic? One entrepreneur thinks he has the answer: Market to them at lunchtime. Jim Snouffer, the 25-year-old CEO of AdTray Marketing & Media, launched his "AdTray" program last month, working with universities to help them sell advertising space on their cafeteria trays. AdTray partnered with the Association of College Unions International to increase the program's exposure and reach more than 600 colleges and universities. As an advertiser, you can select which colleges and universities you market to. As a bonus, your marketing budget will actually be going toward scholarship donations. Here's how it works: Universities that partner with AdTray will in return receive scholarship donations of $5,000 to $10,000 annually, depending on the size of the school and number of cafeteria trays available. As part of the agreement, AdTray will also provide new cafeteria trays free of charge and reserve the center advertising space for free campus communications.
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