You probably put plenty of thought into what you named your business, trying to find that magic word with a certain something that would spark interest, create a memorable brand and inspire a great logo. And, inevitably, you ran into a problem: All the good names are taken. OK, that may be going a bit overboard, but as far as trends in naming go, today's startups--especially internet startups--are sounding pretty bizarre.

Looking at names like Wakoopa, Ooma, Frengo, Vudu, Qumana, Imeem, Tendango and Xobni, just try to guess what the companies do. Or try to pronounce them, spell them or remember them. There's a fine line between finding a memorable, brandable name and one that sounds like gobbledygook.

Worse yet, a strange name may turn off investors. San Francisco e-mail organization startup Xoopit faced having to change its name after a VC considering investing in the company thought it was just too odd. Xoopit's alternative names were also rejected, so one of its founders took to the streets and asked people if they could pronounce the name (ZOO-pit, if you're wondering). Most could, so he kept it.

"Google, too, may have sounded silly in its early days, but the name developed a pedigree through good products," said Michelle Quinn in her LA Times article. And with many companies seeking to recreate Google's signature "oo," it'll be interesting to see which names will stick around and create a cachet for themselves.--Francine Kizner

Want up-to-the-minute airport info from real travelers? Check out Orbitz's recently launched Traveler Update, which Gridskipper calls "a Twitter-like application that encourages users to tell one another about delays, cheap parking, shortcuts, Wi-Fi spots and other airport ephemera." On the site you can submit and read airport tips and updates, and you can rate other travelers' postings as helpful or unhelpful--and see your posts' stats, too. And, of course, the app is accessible from mobile devices. So go tell the world about your epic wait in a security line or a peculiarly empty section of a parking garage.--Francine Kizner

Tagging food choices with zero to three stars based on how healthy the items are is making a difference at Hannaford Bros. supermarkets in New England. The chain reports that items with at least one star are outpacing sales of items with no stars. Hannaford is looking to patent the rating system, but in general, USA Today reports that "vitamins, minerals, fiber and whole grains earn more stars. Added sodium, trans fats, saturated fats and cholesterol mean fewer, or no, stars."

Customers like the system because it saves them time when comparing food choices and it helps simplify nutritional choices for young children. Many restaurants use a similar concept, marking heart-healthy, carb-conscious or low-cal meals with special symbols. And with all the news surrounding trans fats, obesity rates and junk food regulations, it might pay off for your business to provide customers with the information they need to make an informed nutrition decision.--Francine Kizner