Where Were the Editors?

If you're looking for another reason to have a second pair of eyes look over your work, we've got two. First, check out this article on the worst company URLs. If you look closely, you'll see the companies weren't trying to come off as anything but professional. But when they paired two words together, sometimes those words blended to create words we can't even repeat here on Entrepreneur.com. So when you get excited about your startup and prepare to purchase your domain name, have an associate or friend take a careful look to make sure you're spreading the right message about your business.

If those URLs aren't bad enough, find out why you should never trust a free internet translator. For example, Pepsi's "Come Alive with the Pepsi Generation" campaign didn't exactly translate as it should have in Chinese. Instead, the slogan read, "Pepsi Brings Your Ancestors Back from the Grave." It wouldn't hurt to have a native speaker double check your intended message before broadcasting or publishing your slogan in another language.--Kristin Edelhauser