Who has the world's most-read blog? A gossip columnist? A scandalous celebrity? Answer: None of the above. According to this MSNBC.com article, it's a Chinese director by the name of Xu Jinglei. In July, Jinglei became the world's most popular blogger with 100 million page views within about 600 days. So what's the big attraction? Surprisingly, her blog isn't about anything too out-of-the-ordinary. Jinglei's blog, which she started in October 2005, focuses on her work and daily life. The 33-year-old actress-turned-director is perhaps best known for winning best director for "Letter From An Unknown Woman" at the San Sebastian International Film Festival in 2004.

Since hitting the 100 million mark on July 12, industry analysts say the site has received an additional two million more hits. The blog is, of course, in Chinese, but you can check out this attempt to translate Jinglei's blog in English. It's not exact, but can give you an idea of what the buzz is all about.