First, IKEA introduced a new online network for small-business owners, and now, Best Buy's targeting entrepreneurs with special merchandise as part of its "Best Buy for Business program," which launched in several stores last month. Best Buy plans on offering professional-grade merchandise, from fast laser printers to speakerphone and conference phones to switches and routers. The president of Best Buy for Business, David Hemler, says he also hopes to incorporate a consultation desk specifically for the program. But can Best Buy really find a niche in the $100 billion market for IT services for small and medium-sized businesses? Hemler thinks it can. "Because of the distribution we have, because of the store assets we have, we think we can efficiently and profitably serve a market that has creamed a lot of people in the past," said Hemler.