File this under products we didn't know existed: camouflage Bibles. But for the religious outdoorsman, this is apparently a hot product. Camouflage Bibles and Bible covers are bestsellers at Arkansas-based online retailer Christian Outdoorsman, according to the store's owner in a Reuters article. And a U.S. survey of licensed hunters and anglers last year commissioned by the National Wildlife Federation found half of those polled identified themselves as evangelical Christians. There are also a number of outdoor ministries in the U.S. It's a simple idea, and a new twist on a very old product for a niche market.
In other revamped book-packaging news, you can now find mini versions of classics like Heart of Darkness in cigarette-style packages.