Move over MySpace and Facebook--there are some new, much older kids on the block. Or as an article in The International Herald Tribune puts it, they're Facebook, with wrinkles. New social networking sites with the boomer demographic in mind are taking the net by storm. Sites like Eons, Rezoom, Multiply, Maya's Mom and Boomertown are all hoping to capture the more than 78 million boomers, most of whom are regular internet users.

Why is this such an ideal market? Boomers typically have more money to spend, pay more attention to advertisers and have more patience. While younger social networkers may use MySpace to find friends or information on a hot new club, their older counterparts use sites like Multiply to share family photos and enter forum discussions on topics that affect them and their family.