If your business involves selling packaged foods, this is one trend you won't want to miss out on. It's called "nutrition profiling" and, according to this Washington Post article, it's basically a quick guide to food shopping, meaning nutrition labels that provide the information consumers need to make healthy decisions about products. This week, the Food and Drug Administration is in hearings regarding the best way to help consumers evaluate nutritional information quickly and effectively. Michael Jacobson, director of the Center for Science in the Public Interest, said better labeling could make a substantial difference for consumes. "Simple front-label icons could be a real breakthrough in reaching people who are less motivated than a heart disease victim or diabetic to study the several dozen numbers on a nutrition label," he said.
Some major food companies, like Kraft and PepsiCo, are already establishing their own systems for rating food. But the problem is consistency. So far, there isn't one standardized system of nutrition labels. That's why experts are calling for a universal system that will erase the confusion and guessing that goes along with reading labels.--Kristin Edelhauser